The New Future Events Experience Specialty Area Debuts At AIBTM

AIBTM announced today that a new specialty area called Future Events Experience will debut at AIBTM 2012, Reed Travel Exhibitions’ premiere provider for the U.S. meetings, incentive, business travel and events industry.
April 26, 2012 - PRLog -- The Americas Meetings & Events Exhibition (AIBTM) announced today that a new specialty area called Future Events Experience will debut at AIBTM 2012, Reed Travel Exhibitions’ premiere provider for the U.S. meetings, incentive, business travel and events industry.   The three-day networking event, held June 19 – 21 in Baltimore will feature a full day of education, followed by two days of exhibitions.

After its successful launch last year at The Global Meetings & Events Exhibition (EIBTM) in Barcelona in front of 15,000 attendees, Future Events Experience will become part of a new feature on the AIBTM show floor.  Through a partnership with Newtonstrand Innovations Ltd and SyncPartners, AIBTM will provide meeting planners with insights on both current and new technologies that are driving the way events are planned for the future.

This hands-on, interactive demonstration will allow attendees to play, touch, feel and experience the most cutting edge technology while featuring:

•   Chance2Speak:  Step out of the crowd and on to the stage.  The Chance2Speak portion of the Future Events Experience allows selected exhibitors to give a 10-15 minute demonstration or presentation of their choice.
•   “Ask the Experts Panel”:  Technology experts will be front and center throughout the day to discuss topics, issues and answer any and all relevant questions asked by the audience.  These education sessions will be streamed throughout social media platforms and AIBTM’s website.
•   ePosters:  Give your brand or new technology extra exposure by uploading brochures to interactive screens located throughout the Future Events Experience.  Attendees will be able to view your promotional materials through QR codes or accessible download links.
•   Chance2Meet:  Meet face to face with attendees who are interested in technology.  Chance2Meet is a networking area at the Future Event Experience where exhibitors can demonstrate their products or services.

“After such a successful launch at EIBTM, we are pleased to be introducing this new feature to this year’s AIBTM program,” said Craig Moyes, Portfolio Director, IBTM Global Events Portfolio, Reed Travel Exhibitions.  “This experimental opportunity allows attendees to get inside innovative technology and take one-on-one guided tours in order to gain a better understanding of how to use the tools of the future of meeting planning.”

“Technology is becoming more of a key issue and conversation theme in industry gatherings.  This area is a chance for delegates to network, learn about technology industry trends and interact with the latest technology products available.  This type of area is essential at events today to allow all delegates to get involved,” said Shuli Golovinski, CEO of Newtonstrand Innovations Ltd.

“Our goal is to create a collaborative environment that simulates an event which can then operate as a template for other event organizers to learn from,” said Adi Ben-Nesher, SyncPartners.  “We are excited to be introducing AIBTM attendees to this interactive experience this year.  Our hope is that through this newly added feature, the future of the meeting and events industry will begin today.”

An additional feature to the Future Events Experience will allow more education opportunities, presentations from the area stage and interviews with experts to be broadcasted on AIBTM’s website, as well as their social media channels.  The area will be making use of the Twitter hash tag #AIBTMfuture.

For more information about AIBTM 2012, please contact:  Jodi Bannerman – 1.212.871.3020 x. 107,  Visit AIBTM on Twitter @AIBTMEvent or Facebook.

About AIBTM America Meetings Week
The Americas Meetings & Events Exhibition ( is the leading global exhibition for the U.S. meetings and events industry.  The newest addition to the Reed Travel Exhibition’s global portfolio, AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world.  Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top level decision makers.  The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs.  Visit AIBTM on Twitter @AIBTMEvent or Facebook.

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
In 2011 RTE 13 events were the catalyst for $4.4 billion worth of travel and tourism business deals.  

The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.
April 2013 will see RTE launch World Travel Market Latin America in São Paulo.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.

Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.
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