Checkout is very important in ecommerce business

April 26, 2012 - PRLog -- Ecommerce website design is an art. Well-designed ecommerce websites are a factor in making a visitor become a customer. Ecommerce design has many important aspects, among the most important of which is the ecommerce shopping cart.
During the course of ecommerce web development, designers and ecommerce software developers can pay attention to an important aspect of the ecommerce website design development. This pertains to the checkout.
What can be done to make the shopper stay on the business ecommerce website? There is always the element of design, which could make the website attractive and enticing. But that is not a sufficient factor in making the customer buy more. Ecommerce shopping software can help make the most out of a customer’s visit to the ecommerce shop. How?
It could introduce a few baits that could make the customer stay longer. A visitor who stays longer on the ecommerce website is bound to be a better shopper. For instance, at the time of the checkout, the website development ecommerce could introduce something like a “related products” feature. What this could have is a set of products that could be related to or are similar to the one/s the customer is planning to buy.
If a customer has bought say, toiletries consisting of deodorants, the ecommerce design could be such that the e commerce software would offer a range of tempting related products. Ecommerce website designers could add beauty to the section by offering a creatively designed package consisting of other items that could add value to the shopping list.
It could have a combination of deodorants and perfumes, along with an eau de toilette, which could act as the proverbial carrot. There is a difference between enticing a customer and actually making her buy it. The major factor that could cause a purchase to come about is an incentive. When this is offered at the time of checkout, there is a higher chance that the visitor will be compelled to take a look at it.
To use the above example, when a visitor who comes to an ecommerce website to buy a deodorant is offered a set of related products, but with something like three for the price of one, it is difficult for the visitor to ignore it. So, checkout that is thoughtfully done can be a major factor in ecommerce.