Jus Blouse – DSGYN IDYS initiative links with Francorp for Franchise

April 23, 2012 - PRLog -- New Delhi, March 8, 2012: Jus Blouse, a niche fashion studio, the brand from Dsgyn Idys, has allied with FRANCORP INDIA, FRANCORP a part of Franchise India Group, an ace integrated franchise and retail solutions company in Asia to strategize its expansion path in India.

FRANCORP is supporting Jus Blouse, a Dsgyn Idys initiative, by Varsha Mahendra by preparing the franchise concept and framework development.

Elaborating on the collaboration, Mr. Gaurav Marya, Managing Director, Francorp said, “Rapid growth and rising urbanization have spawned a new class of consumers with more money to spend and a growing passion for fashion. In India’s high-growth, fast-changing retail clothing market, we see significant new growth opportunities for domestic players. Jus Blouse / Dsgyn Idys have the right approach for expansion in today’s fast growth apparel market.   am delighted to be associated with such a progressive company”

Varsha Mahendra, Creative Head and CEO, DSGYN IDYS said, “Creating a brand of readymade blouses has been an exciting experience being the first mover in this space has given me a huge advantage of understanding the gap in the market and addressing it. I look forward to working closely with Francorp to expand across the nation. The strength of Francorp and my niche product segementation should be a win-win proposition for both parties”.

Jus Blouse creates fashionable & exclusive embroidered hand crafted blouses for- weddings, special occasions, and cocktails to compliment hand crafted Sarees. The brand is also well- known for fine couture and unique design in exclusive tunics & customized bridal trousseau.

Jus Blouse brand and Dsgyn Idys is one of the foremost fashion studios (house and designer boutiques) in Hyderabad offering ready- to- wear and customized blouses starting from Rs 1500 to Rs 15000.  The Studio has    in- house workshop with 75 dedicated employees that are some of the finest crafts men in India. The designer outfits are adorned with velvet patches, ribbon work, laces, kasab work, resham work, intricate hand embroidery, zircons, crystals, diamonds etc. They use finest quality raw materials and fabrics like net, shimmer, shimmer georgette, shimmer net, pure silk, raw silk, brocade, jamawar crepe, georgette etc. to make outfits attractive and irresistible.

Notes to the Editor:
About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.

For media enquiries, please contact: Manisha Lyall: 09311911705 | For more information, kindly visit:  www.francorp.in