Stop, Drop and Roll Your Way to Social Media Marketing Success!

April 19, 2012 - PRLog -- As a child you probably remember being taught the safety lesson to Stop, Drop and Roll to extinguish clothes or hair that had caught fire.  Now, the experts at STC – Team 1 want to show you how Stop; Drop and Roll can apply to a successful Social Media Marketing strategy.

Watch the video! http://twitvid.com/PXFST

Stop, Drop and Roll; online marketing tips to help you achieve social media marketing success.

STOP struggling and create a social media plan that helps you reach your business objectives. It all starts with finding your Target Audience online, listening to what they are saying and getting involved in Social Conversations.

•   Audience: Who are you trying to reach?  Where do they hang out on the web?  What are their important issues?  What problems can you solve for them? Your social strategy will vary depending on your target group.

•   Social Conversations & SERPs:  Listen to what your audience is saying and what is being said about your brand and competitors, for clues on where and how to engage in conservations.  The SERPs (Search Engine Results Pages) are your SEO (Search Engine Optimization) battlefield.  Identify your keywords to stand out above the noise.

DROP everything you’re doing today and take a step back to evaluate your current practices online!  You need to determine the Resources and Tactics you need to implement a successful social media marketing strategy and ramp up accordingly.  

•   Resources: Content, people, processes. What content a do you already have to promote?  Who do you have available to help?  Developing a social media editorial calendar noting keywords will help you stay on track and ensure your content goes out in an optimized search state.

•   Tactics: What channels to optimize? Information captured in Listening and SERPs will help you decide what kind of content and which social channels to optimize for.

ROLL your way to success! Establish measurable social media goals, select the appropriate measurement tools and evaluate your progress as you go.
•   Measure: SEO, Social, PR and Social Media ROI. Knowing when you’re a success is important for productivity as well as reporting upstream in your organization.
Stop, Drop and Roll, you now have three easy steps to help you achieve social media marketing success.

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STC – Team 1 is a fictitious company as part of a Social Media Marketing course. STC –Team 1 is a highly regarded comprehensive and ethical internet marketing consulting service. The experts at STC –Team 1 can provide integrated social media marketing solutions to optimize your company’s social media presence and profitability.