A new place for real testing and reviewing of home & lifestyle products.

April 17, 2012 - PRLog -- The proprietors of http://thediypeople.com today announced the release of the initial web site, aimed at consumers who are tired of the same old spam based review sites and who wish to see results real life testing of Home, Garden and DIY products.  The site does not sell any products of its own but instead tests and reviews new and well established products available on the market.

Online marketing veteran Ken Chapman said he saw a void in the market with nearly all review sites also being retailers or price comparison sites all of which have a vested interest in getting consumers to buy products. “how impartial can a review be when it is entirely in the reviewers interest to have you click to buy the product, similarly I was never comfortable about reading reviews on a retailers site as it felt like i had to buy from them”, he said.

Chapman states that the web site is wholly impartial and provides tests and reviews based on use of the product and invites visitors to leave their impressions of the product as well as allowing users to provide their own reviews even if it disagrees with the findings of the web site.  He says “although we publish information based on use it is still perfectly legitimate that other users would find problems that we don’t come across, perhaps a user has physical limitations we don’t have, we want them to share that information about product performance in any situation to allow users to get the full picture before purchase”.  The site also aggregates reviews from across the web to give an overview of how a product is performing for those people who have already purchased.

Although it is not in the business of retailing or supplying any products directly to consumers it hopes to provide updated price and supplier information wherever possible to make life as easy as possible for consumers. “We achieve our impartiality by supporting the site operating costs via unobtrusive advertising, our advertisers hope that if visitors decide to purchase a product then they may click on an advert that is right there on page” he said.  There is no obligation for consumers to buy or to click or to purchase from an associated advert.

With regard to the name thediypeople.com he says “our initial interest was purely in DIY products, however as more people joined the team we realised that we had a wide range of needs and expertise and expanded to include the whole homes and gardens market place”.  

“We are extremely proud and excited that the fruition of our ideas are finally available to the general internet community and would love for as many people as possible to contribute to an ever growing resource” is the statement that accompanies the news of the web site going live.

For more information visit our very first product review at  http://www.thediypeople.com/karcher-window-vac/

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