Making its mark: Duravit takes to the social web

April 12, 2012 - PRLog -- Duravit AG has always been open and transparent in its communication at trade fairs, in seminars and in cooperation with various organisations. As the next logical step in this philosophy, the one-stop bathroom supplier based in Hornberg is entering the world of social media. On April 1st the company is making its mark in Web 2.0 via blog.duravit.com, pages on Facebook, Twitter and YouTube, as well as LinkedIn and Xing.

The company blog is the centrepiece of the strategy. Social media editors from various departments regularly generate fresh content on blog.duravit.com, which is gradually becoming a valuable source of information comprising general news, product information, useful tips, reports on Duravit as a global company and many, many more issues. The editors also conduct a lively dialogue with media representatives, trade dealers, craftspeople, design aficionados, customers and the entire interested public.

In addition to the blog, Duravit uses pages on Facebook, Twitter, LinkedIn, YouTube and Xing to communicate with users of the most important social and multimedia networks. In this way, Duravit is becoming a broad-based Web 2.0 communication partner that actively seeks dialogue and highlights the international orientation of this time-honoured German brand that was founded in the Black Forest back in 1817.

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Almost 200 years of bathroom history. It all begins in 1817, when George Friedrich Horn establishes an earthenware factory in Hornberg in the Black Forest. In 1842 the manufacture of tableware is extended to encompass sanitaryware products.