Sohu Is Marching Into The Online Payment Market

April 6, 2012 - PRLog -- The profitable online payment, which has been described as a piece of delicious cake, has been the new favorite of the more and more enterprises. According to the relative reports, Sohu is looking for ”development manager the payment product ",and the author also learned from relevant channels that Sohu will develop a unit online payment gateway, Fox currency products and the payment and audit system to further step into the field of payment industry.

Other news comes from Sohu also indicate that it will create similar payment products like Ten Pay and other products of QQ. At present, the “fox currency" can be used to pay the services and various charge fees of games in the 17173 and 37 Play’s platform. It also possesses the services of rechargeable card and e-mails. But with the expansion of its payment services the type of “fox currency “can be purchased is bound to expand.

In the insiders’ view, although Sohu has been in partnership with PayPal, Ten Pay, quick money and other third-party companies, but it is still possible to build its own payment system. The competitiveness of the web portal is being gradually weakened, and everyone is making great effort in establishing the 'main' stream such as the micro blog of Sina, emails of NTES and the IMPLUS tools of Tencent. Under this situation, Sohu also need a more innovative product to enhance its own competitiveness. "But the staff also believes that telling from the current situation, the competition lies in the third-party payment is as fierce as in the web portals. Some Commercial sites, such as DunHuang and TooToo, also established partnership with third-party payment sites such as PayPal, GlobeBill (www.globebill.com) and so on. "Now I do not know Sohu’s idea, but if it did not have a unique weapon, third-party payment will not be a piece of delicious cake. ”said an insider.

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