Theo Paphitis Presents Kent-Based Maternity Brand Zoe Alexander UK With #SBS Award

Zoe Alexander UK directors Steve and Adriana Walkington met BBC Dragons' Den star Theo Paphitis following a personal invitation to the Ryman sponsored #SBS event hosted at Edgbaston Stadium, Birmingham on Fri 30 Mar 2012
By: Steve Walkington, Zoe Alexander UK Ltd
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Zoe Alexander
Theo Paphitis
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Ashford - Kent - England


April 3, 2012 - PRLog -- Up and coming maternity brand Zoe Alexander UK has received an #SBS award at a glittering ceremony in Birmingham – just nine weeks after launching their online boutique.

The stylish clothing range, based in Kent, was conceived by husband and wife team Steve and Adriana Walkington in 2010, prior to the birth of their daughter Zoë.

Steve and Adriana, from Ashford, said that they were “thrilled” to be among those selected to meet BBC Dragons' Den star Theo Paphitis at the #SBS event in Birmingham.

#SBS was created in 2010 by Theo Paphitis to give new and small businesses exposure to a wider audience with his support.

The business award has given Zoe Alexander UK the perfect platform to promote the designer maternity brand. The company will also feature on a special #SBS-winners website, which has been designed to promote the businesses both nationally and internationally.

Zoe Alexander UK both designs and manufactures its maternity range here in the UK, offering a bespoke made-to-measure service for stylish mums-to-be.

Adriana, 36, said: “We were thrilled to be chosen on Twitter as one of the select businesses to meet Theo and be given an #SBS award – the hard work is really starting to pay off! We hope that this will prove to be a huge additional launchpad for us, and we can’t wait to see what comes next."

“Before we had Zoë, we didn’t feel fulfilled in what we were doing and we felt that our career paths meant that we couldn’t look after her. I’m just stunned that this has happened so quickly, we couldn’t have even dreamt it. We launched our brand for all mums-to-be who want to remain fashionable throughout pregnancy. Our tailor-made service means that they can order from us, knowing that their clothes are going to be a perfect fit.”

Steve, 44, has more than 17 years experience in manufacturing and added: "We initially opened the operation in Europe, but we realised we couldn't achieve what we wanted. Subsequently we relocated the business to the UK."

“We are proud to be a company that embraces the "Make It British" ethos, and we want to grow this business here and offer more employment opportunites. We are also supported by services from Leicestershire, Yorkshire, London, Kent, Essex and Northern Ireland."

For more information about Zoe Alexander UK, visit, or follow the owners on Twitter @ZoeAlexanderUK

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Maternity Clothes, Maternity Workwear, Nursing and Designer Jewellery. Matenity Fashion Brand Zoe Alexander UK Designed and Made in UK
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Tags:Maternity, Business, Fashion, Maternity Clothes, Pregnancy, Zoe Alexander, Theo Paphitis, Dragons Den, Sbs, Award
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Location:Ashford - Kent - England
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