Training management software house launch free content marketing guide for trainers

March 30, 2012 - PRLog -- To capture the growing interest in content creation and content marketing as part of the marketing strategy for training companies and course providers, training management software house accessplanit has produced a whitepaper report entitled, Content, but not as you know it: The new approach to effective marketing for training companies.

The software developer (http://www.accessplanit.com) specialises in the training and development industry, and has produced the report to support both existing and potential clients in their marketing effort, explained commercial director at accessplanit, Dave Evans.

He said: ”When it comes to learning, ‘content’ normally applies to the content of the training programme the trainer is delivering, but we are seeing more and more people in the industry talk about content as part of their marketing strategy. With this in mind, we have created this useful resource for any training company looking to get digital with their marketing and share their expertise within their target market.”

The idea behind the report is to present training companies with some practical advice on starting up a content writing strategy. To do this, accessplanit has split the report into the sections that supply answers to the following key questions:

   Why is content important to training companies?
   What are the different types of content?
   Which tools are available to distribute the content online?
   How does content tie into Search Engine Optimisation (SEO)?

The objective of the report was not to just give training companies the concepts behind content marketing, but also give readers the tools and know-how to develop their own content strategy – then start seeing results. Evans added: “All too often details on digital marketing is available but it is bogged down with concepts and theories rather than being a step-by-step guide, so we wanted Content, but not as you know it: The new approach to effective marketing for training companies to be fact-based and something that trainers can start using immediately.”

The report also covers a wide range of frequently asked questions (FAQs) that offer more insight into the topics discussed. This report is aimed at trainers and course providers, though the fundamental messages will apply to any business looking to adopt a content strategy that will drive quality traffic back to its website and help to grow profile in the right areas. To find out what the other key advantages are of launching a content marketing strategy, go to page 3 of the report where there is a section dedicated to this particular topic.

The accessplanit whitepaper Content, but not as you know it: The new approach to effective marketing for training companies is available for download by clicking: Training Management Software.

accessplanit is the software development house (http://www.accessplanit.com/training-management-software) for the training and course provider industry. Its software has helped many businesses to save money by streamlining processes, and also improve efficiency of delivery through effective automation.

Get in touch with accessplanit by calling 0845 543 0229 or email enquiries@accessplanit.com.

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accessplanit, established in 2001, is an award winning software house dedicated to the development and support of learning and training management solutions. Our service and products are designed to ensure clients enjoy the maximum ROI and great support.