March 27, 2012
-- Fremont, California, March 26, 2012 – Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Imagetek Inc. (www.imagetek-
inc.com) implemented Soffront CRM to improve efficiency companywide and provide a more comprehensive view of the customer. Imagetek is a national leader in the enterprise content management (ECM) and business process automation industry.
Imagetek determined that they needed a CRM solution to improve efficiency and provide companywide access to all aspects of their business. An exhaustive six month research effort included big name CRM vendors in the industry, such as Goldmine, NetSuite, On Contact, SalesForce.com, and Soffront). The company chose Soffront Software because of the product’s range and flexibility.
“Although a couple of products met our needs, Soffront was the most powerful,” summarized Kyle Foster, Director of Research and Development at Imagetek. “With Soffront, our capabilities are limitless. The product is so scalable that we can customize it to do anything we need.”
Imagetek purchased all of the Soffront modules and began a phased roll out. “Hardware uses it to better track assets for service requirements, sales can more effectively understand the client’s contracted professional and technical services, and marketing can better track leads. Additionally, everything is available on the customer portal for our customers to log in and see any outstanding issues and resolutions.”
According to Foster, Soffront saves the company time, improves customer service, and is increasing revenue. “I can conservatively estimate we have improved efficiency by at least twenty percent. As we continue to deploy the product, we expect to ultimately achieve a seventy-five percent increase in efficiency.”
For nineteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.