For Love Of Water #closethetap Every Day

Somewhere in Cape Town, South Africa, a tap is running – and we need you to help us close it by Earth Hour on March 31! #CloseTheTap is a digital initiative inspiring real-world action; visit www.closethetap.co.za
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Tags:
* Save Water
* Close The Tap

Industry:
* Advertising

Location:
* Johannesburg - Gauteng - South Africa

Subject:
* Websites

March 27, 2012 - PRLog -- FOR LOVE OF WATER #CloseTheTap, by Earth Hour

Somewhere in Cape Town, South Africa, a tap is running – and we need you to help us close it by Earth Hour on March 31!

#CloseTheTap is a digital initiative inspiring real-world action; visit www.closethetap.co.za, take a water-saving pledge, tweet your pledge and share it on Facebook. Just three simple steps to help us spread the word, and you do the deed, to save fresh water now. #CloseTheTap went live on World Water Day, the 22 March.

Spread the Word

While industry and agriculture are the biggest water users globally, they’re keeping up with a demand for high water usage products, from us.

And each product we buy, or use, has a water footprint. Think 140l for a single teaspoon of instant coffee, or 2700l for a new cotton shirt. When just 2.5 percent of all water on the planet is fresh, and only half of that is available to us, it’s time to think twice about that next cup of coffee, or that lunchtime shopping spree, or  visit www.closethetap.co.za   to take your pledge and help close a real running tap.

World Water Day

The United Nation’s 2012 theme for World Water Day, March 22, was Water and Food Security, highlighting the link between agricultural and industrial water usage and the looming global lack of potable water. Water is systemic and integral to all we do and is not just what we see flowing from taps. Water is needed to grow and process our food, generate our electricity, make our cars, build our homes and our cities, and manufacture and transport the products we buy. We cannot live without clean water.

For lasting change, that goes beyond just a single day - and becomes part of every day life, let’s unite in collective action and alter the course of our growing water crisis. Join change makers across the country as they unite to #CloseTheTap.

#Closethetap is a For Love of Water (FLOW, @forloveofwater) initiative.

ENDS
FOR MORE INFORMATION OR INTERVIEW OPPORTUNITIES CONTACT JUSTIN FRIEDMAN ON + 27 21 813 9494, or Justin@greenhousecreates.org

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