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Follow on Google News | Source Marketing Direct and Selfridges: The Customer is King!It was the late Harry Gordon Selfridge who coined the term 'the customer is always right'. Source Marketing Direct uncovers how refining the customer experience can increase the business' bottom line
Mike Ashton, senior vice president for international brand management at Hilton Worldwide, spent 18 months researching over 250 competitor hotels to show that creating a positive customer experience was paramount to the hotel's profitability. The consequential 'rebrand' in customer services at Hilton Worldwide resulted in taking the market lead position in every market outside of the United States of America. Source Marketing Direct used a similar approach to the Hilton Worldwide group in that the changes were primarily with the face to face arm of the brand, and coveted mainly from best practices in the industry. Hector Montalvo of Source Marketing Direct says "Selfridge was undoubtedly a pioneer in his field, and while the idea of the 'customer always being right' is something that you hear being thrown around in every business, it is an altogether different business practice using this concept to drive profitability. At Source Marketing Direct we have always provided face to face services so a positive customer experience has always paramount to our clients expectations, however I have seen notable increases in the volume, and quality of the customer acquisitions we complete since moving to a venue sales approach". Source Marketing Direct not only believe the 'customer is king' but are following leading business practices with brands such as Selfridges and Hilton Worldwide to ensure that the customers experience is above and beyond that of usual circumstance. Source Marketing Direct has developed an approach with customers that are more informative, more educational and more personalised in venue event locations. Source: http://www.journalism.co.uk/ # # # We are a direct sales & marketing company that concentrates on customer acquisitions for a portfolio of various clientele throughout the UK. We have serviced clients in sports, hospitality, home improvement, charity and entertainment industries. End
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