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|  New Market Research Report: Wealth Management in the USNew Financial Services research report from Datamonitor is now available from Fast Market Research
By: Fast Market Research, Inc. Report Scope: * Build your customer targeting strategy using in-depth HNW demographics and needs analysis based on Datamonitor's annual Global Wealth Manager Survey. * Assess your competition through detailed profiles of notable players, including the customer targeting, marketing and product strategies they employ. * Size your potential client base using Datamonitor's proprietary data, presenting the number of affluent individuals by liquid asset band to 2015. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ Report Highlights The US onshore affluent population constitutes 40.7% of the total adult population (aged 20 and above). The established nature of many industries in the largest and most developed economy in the world, alongside an established culture of entrepreneurialism, has fueled the development of a large pool of affluent individuals in the US. The US HNW customer is typically over 51 years old and male. Wealth is amassed through earned income and business/entrepreneurship or inheritance. Liquid wealth is held in equities and government bonds. There is a strong appetite for discretionary asset management. There is a high understanding of financial products and a moderate risk appetite. Investment bank-led and brokerage-based wealth managers exist alongside defined private banking operations from US retail banks, as well as independent family offices. Numerous foreign banks are present in the US in both the onshore and offshore market. There is also a large number of investment advisors in the US market. Reasons to Get this Report: * What strategies are my competition employing to win and keep affluent clients? * Which products and services will affluent clients in the US want in the next two years? * How is the US wealth management industry structured? What role do banks and asset managers play? * How many potential clients in the US have onshore liquid assets that would allow me to run a very profitable business? * Who are the main regulators in Switzerland and which legislation has impacted wealth managers? Partial Table of Contents: EXECUTIVE SUMMARY * Introduction * Product launch strategy case studies * The evolution of product launches * Future product launch strategies * New product planning in the pharmaceutical industry Introduction * Summary * Introduction * The importance of launch * Declining productivity means decreasing returns * Launch performance predicts later growth Product launch strategy case studies * Summary * Introduction * Clinical differentiation * Significant improvement in efficacy enabled Viread to penetrate the HIV market * Eylea - third to launch but with an improved dosing schedule * Humira - a prefilled syringe helped challenge the competition * Maximizing commercial efforts can optimize a launch * Aggressive marketing makes a dent in a highly competitive market * Cymbalta - identifying new unmet needs in depression * Merck's promotional strategy led to the success of Gardasil The evolution of product launches * Summary * Introduction * Pros and cons of being first-to-market * There is a short window to recoup the investment in new drug development * Shifting a treatment paradigm is a key strategic aim for pharmaceutical companies * Pricing and reimbursement drives the race to launch first * Innovation rather than first to market status is key to success * The upside of being a follower * Is there such a thing as a blockbuster launch anymore? * Lipitor - the most successful product of all time * Blockbuster launches are still obtainable, but in a different guise Future product launch strategies * Summary * Introduction * Advances in medicine have left few unmet needs * Launching into a niche indication can be a fast track route to market * Specific segments provide physicians with a clear patient profile * There has been a recent rebound of launches into large therapeutic areas * Obtaining product approval is becoming more challenging * Increased scrutiny of clinical data leads to a higher percentage of rejections * Approval can come with conditions attached * Payers needs must be addressed to ensure a successful launch * A comprehensive market access strategy is key for launch * Companies must adapt their approach to payers * Growing conservatism is limiting pre-launch activity * Disease awareness programs - a matter for interpretation * Pre-launch efforts are being increasingly restricted to medical activities New product planning in the pharmaceutical industry * Summary * Introduction * New product planning lays the foundation for a successful launch * Linking R&D and commercial strategy is essential for launch success * When to activate the NPP? * Launch preparation and launch, a period of intense activity * Marketing activities are traditionally at the heart of launch planning * The medical function has increased responsibility * Market access is fundamental in a launch plan * Market research and analysis plays an important role * Many other functions are needed to ensure a complete launch planning process * Launch readiness - will some products get the go ahead? * Full Table of Contents is available at: -- http://www.fastmr.com/ About Datamonitor The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/ # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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