MICROS joins Google program to display real time hotel rates and availability

March 16, 2012 - PRLog -- Neuss, Germany – March, 2012— MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries announced today, that it is participating in a Google program to display price and availability information next to hotel listings in Google search results, Google Maps and Places pages, and Hotel Finder.

When users search for hotels in a given location, available hotel prices are shown alongside the Google organic search results. Prices update instantly as users adjust their check-in and check-out dates.  Clicking on a price reveals a list of partners (including Online Travel Agencies), in addition to the requested hotel web site. When users click on an offering, they are in essence deep-linked to the hotel booking engine page. The landing page is already populated with the room/rate offering for the selected dates, users can continue to book on the hotel site and finally purchase at the hotel’s own site.

The MICROS interface technology allows constant update of available offerings from the hotel system to the Google sites and to deep link qualified search results directly back into hotel booking engines. The hotel receives genuine direct business from user searches. 'Micros provides technology for hotels to input and display the necessary information on Google's sites, including a link to the booking engine on the hotel's website. Hotel owners can control their budgets with the transparent cost-per-click advertising model.

“We are pleased to assist our hotel partners to attract direct business and increase their exposure in connection with MICROS hotel technology. Based on our well-recognized hotel solutions we support hotels to reach out to the consumers directly. We look forward to bringing more value to our hotel clients.” – Stated Dr. Peter Agel, Senior Vice President MICROS-Fidelio Europe, Middle-East and Africa.

“As part of Google's commitment to providing users with relevant information and improving our advertising offerings for businesses, we are pleased that MICROS has joined our effort to show hotel prices on Google. To further serve and attract travelers, MICROS has worked hard to integrate their hotel pricing and availability data into our system and make it easy for users to customize, compare and complete hotel reservations online.” Stated Matt Klainer, senior manager for business development, Google.

The MICROS Interface is currently being tested by European hotel chains and will soon be available for the hotel industry. For more information on MICROS-FIDELIO GmbH and its advanced information technology solutions for the hospitality industry, please contact your local Account Manager.

About MICROS-FIDELIO GmbH
MICROS-FIDELIO GmbH in the EAME region is a wholly-owned subsidiary of MICROS Systems, Inc., which provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide.

More information on http://www.micros-fidelio.eu or contact:

MICROS-FIDELIO GmbH
Europadamm 2-6
41460 Neuss
Tel. +49-(0)2131-137 0
Fax. +49-(0)2131-137 310
E-Mail: sales-eu@micros.com

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MICROS-FIDELIO GmbH in the EAME region is a wholly-owned subsidiary of MICROS Systems, Inc., which provides enterprise applications for the hospitality and retail industries worldwide.