March 15, 2012
-- The Germany-based BMW Group Design sets benchmarks, not least when it comes to the number of prizes it picks up. The Red Dot Award: Product Design 2012 sees the BMW Group celebrating eleven of the internationally coveted accolades, including the highest seal of quality – the 'best of the best' – for two of its products: the BMW AirFlow 2 helmet and the Husqvarna Nuda 900 R motorcycle. The red dot award also goes to the BMW 6 Series Gran Coupe, BMW 6 Series Coupe, BMW M5, BMW 1 Series M Coupe, BMW C 600 Sport, BMW C 650 GT, BMW K 1600 GT and BMW G 650 GS. In addition, the BMW 3 Series Sedan receives an 'honourable mention'. The awards will be presented at the Red Dot gala which takes place on July 2, 2012 at the Aalto Theatre in Essen.
The Red Dot Award, inaugurated in 1955, ranks among the most prestigious product design accolades in the world. The jury consists of 30 international design experts who present the award in recognition of outstanding design achievements in a wide range of fields – from cars to architecture, life science, medicine and consumer electronics. This year, 1800 major organisastions and independent designers from 58 countries competed in the Red Dot Award: Product Design 2012. A total of 4,515 entries were submitted to the 19 different categories.
In this year’s red dot award, two BMW Group Design products received the highest quality seal, the 'best of the best', which recognises high-quality and innovative design solutions. The BMW AirFlow 2 helmet made its mark with its short visor, optimal ventilation and light weight as a systematic evolution of the optimally ventilated BMW jet helmets boasting a modern, sophisticated design. With a formal language that is clear, striking and pared-down, it embodies the perfect balance between purism and sheer class. The combination of striking air vents and top-quality materials makes for an individual look that clearly stands out from the crowd.
With its fresh and frisky look, the Husqvarna Nuda 900 R exudes an agile sense of sporting dynamics. The Nuda 900 is the first motorcycle to unite the BMW Group’s proven engineering prowess with elegant Italian flair. With its minimalist design, every element defines the athletic exterior that lends the bike its unique dynamic tension. This characteristic formal language extends all the way to the aerodynamically designed tail that assumes the style of a racing bike. For an exhaustive report, visit http://automotivehorizon.sulekha.com/bmw-bags-11-prizes-a...