With The Highest Percentage Of Sales Achieved From Referrals, Minto Wins National First Place Award

March 6, 2012 - PRLog -- COCONUT CREEK, Fla. – While home sales generated from a quality-built Minto home is great, generating home sales from referrals from happy customers is even better.

Michael Belmont, president of Minto Communities Florida, is pleased to announce that the company won first place in the Highest Percentage of Sales From Referrals – High Volume Builder’s Category – in Eliant’s 2012 Homebuyer’s Choice Awards. The award is one of five that Minto was recognized for.

In 2011, 41.3 percent of all homes sold by Minto in Florida were a direct result of a referral coming from a happy customer. According to Bob Mirman, CEO of Eliant, the national average is four to five percent for all builders.

“Our high sales percentage from referrals from our customers is a direct reflection of our mission to create a pleasurable buying experience,” states Belmont. “From the moment a customer walks into our new home sales office through the first step they take in their new Minto home, our entire team works to respond to their needs to assure complete and ongoing satisfaction.

“Additionally, I believe that our referral-based sales are a great testament to how our team – from top to bottom – can deliver a superior buying experience for one customer, which sets up a high expectation in the mind of a second customer, in which we meet or exceed that buying experience to that customer’s complete satisfaction.”

In partnership with Real Estate Temps, Eliant announced its results after compiling data from 68,000 surveys from homebuyers who purchased their new home in 2011. In all, the surveys included information on more than 170 homebuilders around the country.

In addition to its national first place award, Minto also received the following:
•   Second Place – Construction Experience – Medium Sized Builders
•   Second Place – Overall First Year Quality – Medium Sized Builders
•   Honorable Mention – Customer Service Experience – High Volume Builders
•   Honorable Mention – Customer Service Experience – Medium Sized Builders.

Explaining the value of an award based on the customer experience, Mirman said "These award winners are not being selected by a panel of industry judges, but have been identified by their customers...the ultimate judges. The builders who ranked high in this survey have every right to be extremely proud of this achievement."

Currently, Minto Communities is actively building and selling on both coasts of Florida in destination areas such as:
•   Artesia, Sunrise
•   Cascada and Cascada Isle, Cooper City
•   Country Club East, Lakewood Ranch
•   Harbour Isle, Anna Maria Sound
•   Olympia, Wellington
•   Portosol – Royal Palm Beach
•   Sun City Center, Florida
•   TownPark at Tradition, Port St. Lucie

For complete information on Minto Communities and our homes, please visit http://www.minto.com/buy-a-home-in-florida/projects.html or call 1-888-477-6890.

About Minto Communities

Launched in 1955, Minto is a family-owned business that has grown into one of North America’s leading builders.  With more than 70,000 homes built – 20,000 in Florida – Minto welcomes more than 50 families per week into a brand new home.

Minto creates a wide array of award-winning new homes and resort-style master-planned communities, in addition to low, mid and high-rise condominiums to meet every lifestyle. The company has earned national awards and recognition by J.D. Power and Associates and Leadership in Energy and Environmental Design (LEED).

About Eliant

Founded in 1984, Eliant is the foremost consumer research company catering exclusively to the new home industry. Its consumer tracking tools and information management systems provide builders with timely, actionable information and strategies to improve the home buyer's experience, thereby dramatically increasing homebuyer satisfaction, willingness to refer friends and family and industry rankings. They are on the Web at http://www.eliant.com.