CNPR Professionals Trained by NAPRx Take Win Over Computers - Primary Care

Feb. 28, 2012 - PRLog -- What do doctors really prefer: A live sales rep or a computer? According to a new survey, the human being wins--at least for primary care doctors collecting drug samples. Some 73 percent of respondents in a DTW Marketing Research study said they'd rather receive hand-delivered samples than order them online. This would require a solid pharmaceutical sales representative team in order to accomodate client needs.

A career in pharmaceutical sales requires an individual to be able to communicate technical pharmacology and medical information to physicians and pharmacists. A pharmaceutical sales representative must have knowledge of: general medical terminology, anatomy and physiology, and clinical pharmacology. All reps must have acquired this education before making their first sales call.

The National Association of Pharmaceutical Sales Representatives® - NAPRx® provides education and training to serious candidates who desire a career in pharmaceutical sales. This education and the CNPR® Certification will provide an applicant with qualifications that many pharmaceutical companies desire. The training provides the candidate a competitive edge when seeking an opportunity with a pharmaceutical employer.

Pharmaceutical companies will require their new hires to understand pharmacology, medical terminology, selling guidelines, understanding relevant disease areas and much more before they send them out into the field. The CNPR® Certification program will cover "need to know" information about diseases and products that treat them. The tests that a new hire must be able to pass covers: disease background; anatomy and physiology to the disease; signs, symptoms, and diagnostic procedures; current treatment alternatives; product information; clinical studies; and how to sell products.

Students need to thoroughly study the NAPRx®’s Pharmaceutical Sales Training Manual to become prepared to sit for the CNPR® examination. For the average student it takes about 60-80 hours of study time to successfully pass the CNPR® examination. Once a student passes the CNPR® examination they should contact pharmaceutical companies. The industry top managers and company insiders helped create the CNPR® Certification to help qualify applicants for a career in the industry. The Executive Advisory Board participates in the content of the manual as well as the examination. The association also provides a Career Center to it members with contacts to 168 pharmaceutical companies. Many pharmaceutical companies advertise in the Career Center as they seek our members and graduates for interviews.

If you have any questions concerning the NAPRx®’s CNPR® Certification - Entry Level Training Program, please email us at questions@napsronline.org. Visit http://www.napsronline.org for details.