Announcing a Pilot Program to assist Financial Advisers deploy compliant Social Media solutions

Feb. 28, 2012 - PRLog -- Announcing a Pilot Program to assist Financial Advisers design and deploy Social Media solutions that help ensure compliance with regulatory guidelines

cloudFinS (www.cloudFinS.com) today announced an invitation to IFA firms to participate in a Pilot Program of cloudAMPLIFY, a technology platform that helps to ensure compliance while allowing Advisers to share relevant content, measure impact and increase engagement with clients and prospects.

The Pilot Program will work with a limited number of firms to create and deploy social media policies and solutions so that Advisers can use networks such as LinkedIn and Twitter whilst remaining compliant with both FSA guidelines and policies created by their firm.

LinkedIn, the professional networking site has over 8m UK members and is growing at a rate of 2 new members per second globally . Twitter claims nearly 24m UK accounts and Facebook close to 845m users globally. Many sales professionals value these tools and no longer hope that they are ‘accepted’ by their employers but put forward a view that they are ‘expected’ and important tools to do their jobs, rather like email or mobile phones. Evidence suggests that where policies do not exist, employees are likely to use them anyway which creates risk for the firm and individual.

Created for the financial services industry, cloudAMPLIFY helps to ensure compliance with all the applicable regulatory guidelines from the FSA. It is delivered through a web-based platform which means there is no software for the firm to install or maintain.  The platform allows the creation and enforcement of policies for compliance and record keeping but also includes a robust analytics engine that allows managers to analyse the impact of the distributed content and measure the results on sales and network growth.

Mike White marketing director at Raymond James where the platform has been deployed said "Within three weeks of enabling our advisers, more than 1,200 of them were using social media. This platform helps us understand what content is the most relevant and allows our advisers to further build their social media presence," White went on to say "It met the dynamic requirements of our business to provide our advisers with industry-leading and compliant social media communications support."
The Pilot Program for cloudAMPLIFY will help a limited number of firms to create and deploy Social Media policies that empower Advisers to use these new tools and platforms to their advantage whilst remaining compliant with company policy and within FSA guidelines.
“With RDR arriving on December 31st 2012, we feel the time is right to begin helping firms to create policies and strategies that will allow them to fully exploit the advantages of Social Media whilst being confident that the firm and it’s Advisers are fully compliant with regulators guidelines in this area” said Marc Taverner, CEO at cloudFinS. “Today’s launch of the Pilot Program will allow us to work collaboratively with a limited number of firms who are keen to seize the opportunity and create an advantages for themselves and their Advisers” he went on to add “ The Pilot Program is restricted to a limited number so that we can assign the correct time and resource to create the highest quality outcomes possible. We invite interested firms to contact us directly or through the web site and apply for inclusion in the Program”

AboutcloudFinS
cloudFinS helps organisations create and manage the automation of important business processes across sales, marketing and customer interaction functions.

Contact
Marc Taverner or Richard Nolan
Tel : 08450 559741
Email : info@cloudfins.com
Web: www.cloudfins.com

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cloudFinS helps organisations create and manage the automation of important business processes across sales, marketing and customer interaction functions.