TTR Ireland Focuses On the Retail Market With SATO Labelling Solutions

Limerick, Ireland – TTR Ireland, one of Irelands leading suppliers of thermal transfer printing products and bar code printers, is now perfectly positioned to provide the retail and fast-food sector
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TTR Ireland


Luton - Bedfordshire - England


Feb. 24, 2012 - PRLog -- with an intelligent labelling solution specifically tailored to meet the industry’s needs. TTR has successfully been partnering with SATO, an international leader in the Automatic Identification and Data Collection (AIDC) industry as well as in barcode printing, labelling, and EPC/RFID solutions, for many years and has now added a new range of products to its offering, the revolutionary TH2 series.

“While our roots are in supplying the manufacturing and distribution sectors with thermal transfer products, we have also successfully been able to establish TTR in industries such as healthcare, pharmaceuticals, transport and logistics”, says Kevin Fitzpatrick, Sales Manager at TTR. “Building on our experience of nearly 15 years in a wide variety of markets we are excited about the opportunity we have today - to be able to offer a truly innovative and powerful solution to the retail and fast-food sector.” To demonstrate the company’s commitment to this new direction a new sales position has been created at TTR. John Browne has been appointed to explicitly focus on the retail market and the TH2 series and in this role will be reporting to Kevin Fitzpatrick.

SATO’s TH2 label printer offers portable, standalone, intelligent printing and introduces the concept of Application Enabled Printing (AEP). A  sophisticated and customisable AEP label printing solution, which provides users with the ability to easily download and create tailor-made applications, the TH2 is able to help businesses in the retail and food industries improve the efficiency of their label printing processes and facilitate time and cost savings.
Lightweight and portable the TH2 is suited to the retail environment particularly due to its powerful price markdown functionality. Many retail outlets currently handle price markdowns using pre-printed labels. This inflexible approach results in, at best, non-uniform price reduction information being communicated to customers and, at worst, loss of profits as staff struggle to make percentage calculations or implement markdowns accurately.

Using the user-defined database, which can easily be downloaded to the unit’s SD card or accessed via the LAN (Local Area Network), price calculation responsibilities are removed from the staff on the shop floor while they are still able to implement a sale at short notice to clear end of line or perishable products or to improve inventory flow. Integrating with any handheld scanner the TH2 can print WAS and NOW prices with percentage discount information set automatically onto a tag or label.

Designed with versatility in mind the TH2 is powered by a rechargeable lithium-ion battery that allows between 4000 and 5000 labels to be printed from a single charge. The TH2 features an in-built keypad, so there’s no need for a PC in close proximity. It has an anti-microbial casing to prevent bacterial cross contamination and has a wide, adjustable LCD screen display which offers mobile phone type, intuitive operation.
With SATO always aware of price sensitivity users will be impressed that despite its market-leading technical specification the TH2 stands alone and there are no other products in its price bracket which offer such innovative features and benefits.
The TH2 has a carrying handle as standard and a range of accessories is available such as a keypad cover, SD card, a hanging wall mount and a label cutter.
For more information on TTR Ireland visit:
For more information on SATO visit:

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SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labour and resource savings helping to preserve the environment.
Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2011, it reported revenues of JPY 78,368 million (US$ 914 million). More information about SATO can be found at
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Tags:Sato, RFID, TH2, TTR Ireland
Industry:Business, Technology, Retail
Location:Luton - Bedfordshire - England
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