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Follow on Google News | FulcrumTech Introduces ROI Goalsetter–A Revolutionary Web-Based Email ROI CalculatorThanks to FulcrumTech’s new ROI Goalsetter tool, marketers can now quickly, easily, and accurately calculate the current return on investment of their email campaigns, as well as potential returns based on email improvements.
By: FulcrumTech LLC “Since starting FulcrumTech, we’ve worked with numerous clients and prospects who have been frustrated by how to justify their email-marketing programs,” observes Mitch Lapides, Founder and CEO of FulcrumTech. “They want to know how much they’ll get in return from a certain level of marketing investment.” In response to this industry need, FulcrumTech - http://www.fulcrumtech.net/ 1. List size and growth (e.g., list size, growth rate, level of inactives) 2. List attrition (e.g., unsubscribe rate, bounce rate, spam complaints) 3. Costs (e.g., email design, production, distribution costs) 4. Email overview and performance (e.g., open rate, click-through rates, landing- page conversion rate, revenue per conversion) ROI Goalsetter users can quickly enter data about each of these factors affecting email ROI in the model’s data-entry wizard. Within just a few minutes, they can then generate a 12-month financial model of their email-marketing campaigns. Sliders are also available to modify any of the factors, which allow users to see in real time the impact of the changes. The underlying mathematical algorithms and formulas leverage years of client work and statistical modeling by FulcrumTech’ A subscription for a full year of access to ROI Goalsetter is $149.95. For a limited time, however, FulcrumTech is providing a 90-day free trial period to users. For more information about the ROI Goalsetter tool and the opportunity for a free trial, please visit http://www.fulcrumtech.net/ About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’ # # # As a dedicated email-marketing agency, FulcrumTech has a deep level of expertise which we use to get the results you want from your email program. End
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