Internet Marketing Company, WebProvise, Advises Website Design Begins with Customer Psychology
Giving a business a fresh look is always exciting, but website design services are most often not done properly. Improper presentation is one reason so many small businesses experience difficulty in increasing website sales conversions.
By: Loren Saxby
Feb. 16, 2012 - PRLog -- Nevada-based Internet marketing company and website design services company, WebProvise (WebProvise.com)
Psychology Before Design
According to WebProvise, most small businesses go about website design in the reverse order. First, they hire a company to provide Internet marketing services and start talking to that company about the new website's design. These small businesses have a certain idea about what kinds of colors to use, what sort of tone the website should convey, and which links should run across the top of the page.
WebProvise tells its clients that design is the wrong place to start. In fact, website design ideally comes last, not first.
What should come first, says the Internet marketing company, is customer psychology. Who is the business' ideal customer? Is the new customer male or female? Are they college-educated or working class? What is their annual income? Most importantly, what do they want to buy – and why?
Only by answering these questions can a business really hope to know what their website should look like, which keywords they should target, and how the website and PPC management should be molded to fit this ideal customer. For example, a customer looking for a hotel room because he wants to spend a romantic evening with his sweetheart requires different keywords – and even a different design – than a father of three looking for an inexpensive hotel room for a family vacation. The best website design services understand the end user's psychology and create a website to fit it.
How WebProvise Helps Small Businesses
From customer psychology to the final website design and social media strategy, WebProvise walks businesses through every step of the Internet marketing process. The company's services include:
• Website design
• Custom blog design
• Design for mobile
• Mobile app development
• PPC management
• Search engine marketing
• Video marketing
• Online reputation management
• Social media marketing design and management
Many different types of businesses have found their ideal partner in Internet marketing with WebProvise. Companies in hospitality, health and fitness, furniture, B2B, and more all rely upon WebProvise to help them with their social media marketing, website design and marketing, and with increasing their organic search engine traffic.
To find out more about WebProvise, their website design services and small business SEO services, visit the company's website at WebProvise.com.
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It takes as much dedication, knowledge and quality to perform top notch internet marketing services as it does for you to grow a business. Working with the team at WebProvise, Inc., puts your future in the hands of internet marketing company specialists.