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Spending on Social Media Marketing to Surpass Spending on PPC in 2012
The new year always brings change and 2012 ushers in a profound difference in the focus of important internet marketing services. We are poised to see total PPC ad spend lose ground as the need for social media marketing services skyrocket.
Statistics on Social Media Spending
Marketing research firm Borrell Associates recently described how small business SEO is changing in the direction of social media marketing. According to Borrell Associates, between 45 and 70% of small businesses already have some type of social media presence. Of the businesses who have forayed into social media:
• 61% are using Facebook
• 44% have a business blog
• Another 44% use Twitter
• 36% use YouTube and/or other video
• Another 36% used LinkedIn
• 17% use social bookmarking sites like StumbleUpon
• 16% participate in industry-related forums
• Only 4% still use MySpace
How Small Businesses Will Spend their Online Marketing Dollars
Borrell also found that social media spending ranked third overall in 2011 in how small businesses plan to use their online marketing budget. Email marketing and search engine marketing slightly edged out social media, but spending on video ads, directory listings, banner ads, mobile advertising, and other categories all came in well-below social media spending.
Overall, it seems that traditional small business SEO has been replaced or is being replaced by social media marketing. From customizing their Facebook and Twitter pages to improving their company's profile, small businesses are striving to make their social media presence just as professional and eye-catching as their websites. WebProvise, whose services are detailed at WebProvise.com, has been helping companies to do just that.
When websites first became popular, it took small businesses a few years to realize that a basic, boring website designed by a relative who knew a few things about HTML wasn't going to work in an increasingly competitive online environment. It seems that businesses are now discovering the same truths about their social media presence.
How WebProvise Can Help
WebProvise is a full-service Internet marketing company that helps its clients with everything from website design services to social media marketing. WebProvise designs custom Facebook pages, Twitter backgrounds, and more for its clients. To find out more about services provided by this agency, visit www.WebProvise.com.
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It takes as much dedication, knowledge and quality to perform top notch internet marketing services as it does for you to grow a business. Working with the team at WebProvise, Inc., puts your future in the hands of internet marketing company specialists.