Gasparilla Distance Classic Association selects Trifecta Team as its Public Relations Agency

Feb. 16, 2012 - PRLog -- Tampa, FL - February 16, 2012 - Trifecta Team, a full-service public relations, marketing and event management agency, has been selected as the public relations agency of record for the Gasparilla Distance Classic Association. As agency of record, Trifecta Team is handling media relations, publicity procurement, writing press relations and content development for the organization's controlled online media outlets.

Formed in 1978, the Gasparilla Distance Classic Association runs the premier Publix Super Markets Gasparilla Distance Classic Race Weekend held in Tampa (FL).  The race includes the Publix Super Markets Gasparilla Distance Classic 15K & 5K on Saturday, March 3, and on Sunday, March 4, the Gasparilla Half Marathon & 5+3K, presented by Sports Authority.

"Trifecta Team is a great choice for us because they have a proven track record of being the leaders in managing public relations for sports events in our market," said Susan Harmeling, Executive Director, Gasparilla Distance Classic Association. "I look forward to working closely with Trifecta Team and taking advantage of the numerous public relations opportunities."

"We are honored and excited to have the opportunity to work with Susan on the Classic's PR strategy and platforms," said Jack Heilig, Partner, Trifecta Team.  "The Gasparilla Distance Classic has a tremendous history and is a terrific product to promote."

                                                                 
About Trifecta Team
Trifecta Team is a full-service public relations, marketing and event management agency specializing in sports, entertainment, consumer and retail industries.  For more insight into Trifecta Team, please visit the website www.TrifectaTeam.com, Facebook (Facebook.com/TrifectaTeam) and Twitter (@TrifectaTeam).

About The Gasparilla Distance Classic Association
The Gasparilla Distance Classic Association's mission is to produce the annual Publix Super Markets Gasparilla Distance Classic Race Weekend in cooperation with the City of Tampa to raise funds for youth charitable organizations in the Tampa Bay Community.  Since 1978, more than $3 million has been donated.   For more information please visit the website www.tampabayrun.com.

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The leadership and executive team of Trifecta has more than 50 years of experience in public relations, marketing, and event management. It has managed successful programs on local, national, and international scales.