Giro Food selects Optrak’s vehicle routing and scheduling software

Giro, a wholesale food distributor has chosen Optrak’s vehicle routing software to plan more efficient delivery routes. The routing software will enable Giro to improve transport efficiency and customer service whilst reducing distribution costs.
Feb. 8, 2012 - PRLog -- Giro Food Limited, a wholesale food distributor based in Central Birmingham has chosen Optrak Distribution Software Limited’s vehicle routing software to plan more efficient routes for its centrally based distribution service.  The routing software will be integrated with Giro’s back office system from Sanderson, and will enable Giro to improve transport efficiency and customer service whilst reducing distribution costs.

Javed Sarwar of Giro Food Limited commented, “Customer service is of paramount importance to us.  It is therefore essential that we service our customers as quickly and efficiently as possible.  With plans for further growth and expansion, it is important that we invest in those products and services that will enhance our customer experience.  Having reviewed a number of different routing software systems, we found that Optrak ( were able to demonstrate how their software could help us achieve this goal, whilst offering the potential to cut our transport costs and vastly reduce the amount of time required to build efficient and accurate delivery routes. ”

Giro has been an innovator in the ethnic food industry since 1969 and is regarded as a trusted catering and wholesale supplier specialising in international food products.  It has over 100,000sq foot of space in Birmingham from which it operates a large fleet of multi-temperature vehicles which can handle frozen, chilled and ambient products.

Analysts from Optrak used Giro’s transport data to recreate its route planning environment and showed how the routing software ( could create an efficient set of routes in a fraction of the time that is currently required.  Optrak will allow Giro to retain nominated drivers for specific regions as defined by groups of postcodes.  This will provide greater continuity for the end customer as they will continue to be served by the same driver even though the sequence of the deliveries may change on a daily basis.

Tim Pigden, Managing Director of Optrak said, “The wholesale market is built on service so it is imperative that companies provide the highest possible delivery standards.  Giro offers a responsive next day delivery service which is built on providing an efficient transport service.  Our routing software ( is proven in action at a number of foodservice companies to reduce costs whilst increasing customer service standards.”

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Optrak provides vehicle routing software that helps companies cut transport costs, increase efficiency and customer service.
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Tags:Vehicle Routing, Vehicle Scheduling, Transport Software, Foodservice, Food Distribution
Industry:Food, Transportation, Software
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