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Giro Food selects Optrak’s vehicle routing and scheduling software
Giro, a wholesale food distributor has chosen Optrak’s vehicle routing software to plan more efficient delivery routes. The routing software will enable Giro to improve transport efficiency and customer service whilst reducing distribution costs.
Javed Sarwar of Giro Food Limited commented, “Customer service is of paramount importance to us. It is therefore essential that we service our customers as quickly and efficiently as possible. With plans for further growth and expansion, it is important that we invest in those products and services that will enhance our customer experience. Having reviewed a number of different routing software systems, we found that Optrak (http://www.optrak.com) were able to demonstrate how their software could help us achieve this goal, whilst offering the potential to cut our transport costs and vastly reduce the amount of time required to build efficient and accurate delivery routes. ”
Giro has been an innovator in the ethnic food industry since 1969 and is regarded as a trusted catering and wholesale supplier specialising in international food products. It has over 100,000sq foot of space in Birmingham from which it operates a large fleet of multi-temperature vehicles which can handle frozen, chilled and ambient products.
Analysts from Optrak used Giro’s transport data to recreate its route planning environment and showed how the routing software (http://optrak.com/
Tim Pigden, Managing Director of Optrak said, “The wholesale market is built on service so it is imperative that companies provide the highest possible delivery standards. Giro offers a responsive next day delivery service which is built on providing an efficient transport service. Our routing software (http://optrak.com/
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Optrak provides vehicle routing software that helps companies cut transport costs, increase efficiency and customer service.