Gooseberry Patch Partners with to Create an 'iTunes' for eCookbooks

Independent cookbook publisher among first to participate in new venture providing paid recipe content to social "online cookbook"
Jan. 31, 2012 - PRLog -- Online community cooking portal recently launched an "iTunes for recipes," featuring more than 750 premium recipes from Ohio-based independent cookbook publisher Gooseberry Patch.

KeepRecipes is a highly social online cookbook, with more than 10,000 members sharing over 50,000 recipes. The site hopes to build something like a Pinterest for home chefs, with every recipe in one social spot online. KeepRecipes is also an online marketplace for culinary ideas where cooks and recipe originators can buy and sell individual digital recipe cards.

The recipes are bought and stored through KeepRecipes’ online portal, where they can be sorted and searched, organized into collections—recipe "playlists"—and shared with up to five friends in the KeepRecipes community. A mobile app allows members to access their collections through the iPhone.

"For too long, it’s been impossible to search across all the recipes I find online and in cookbooks and keep in my inbox and kitchen folder," says Phil Michaelson, founder of "Finally, members can have one spot for every recipe, whether it’s a family recipe, a web recipe or premium content."

"KeepRecipes provides one gathering place for all your recipes. You can add recipes you just cooked, or that you want to cook someday. You can save family recipes that have been around for generations, or you can buy new but tried-and-true recipes from established publishers, such as Gooseberry Patch," says Vickie Hutchins, co-founder of Gooseberry Patch.

"We think that KeepRecipes provides a fun, new way to interact online with our active and passionate community of home cooks, who've already shown their enthusiasm for our other social media sites, such as Facebook, Twitter and Pinterest," adds Jo Ann Martin, co-founder of Gooseberry Patch. is free to join. In addition, until February 28, anyone who likes KeepRecipes on Facebook will receive a free online cookbook featuring premium recipes from the site.

About Gooseberry Patch
Back in 1984, Vickie Hutchins and Jo Ann Martin were next-door neighbors raising their families in Delaware, Ohio. They were two moms with small children looking for a way to do what they loved and stay home with the kids too. They shared a love of home cooking and making memories with family & friends. After many a conversation over the backyard fence, Gooseberry Patch was born.

Today, Gooseberry Patch ( is best known for its homestyle family-friendly cookbooks and line of art calendars. With more than 200 titles and nearly 9 million copies in print, plus a new collection of eBooks, Gooseberry Patch has grown from a kitchen-table operation to a nationally recognized best-selling publisher. Affordably priced from 99 cents to $16.95, the books are themed with today's time-strapped, budget-conscious families in mind. Many recipes include personal stories from contributors, giving the cookbooks a warm community feel that has proven extremely popular among cookbook fans and collectors.

A universal online recipe box, KeepRecipes ( stores members' recipe collections online for use on the web, iPhone or iPad. For free, members can clip recipes from any website. The system saves the recipe, ingredients, photo and more. Members can also enter family recipes, and now, purchase individual recipes from leading cookbook publishers. More than 10,000 members keep 50,000+ recipes in collections on KeepRecipes.
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