Native American Themes Dominate New Line by Michael Satterfield

Original Cowgirl Clothing Co.® & Original Cowboy Clothing Co.® Designer Michael Satterfield draws on American heritage for inspiration in his “American Born™” series.
Jan. 26, 2012 - PRLog -- The Original Cowgirl & Original Cowboy® apparel line is one of the fastest growing new lines in the western lifestyle apparel market, the public and competition is taking notice. Recently launched at WESA, the American Born™ series features classic Native American inspired graphics. From feathers to warriors in headdresses, the American Born™ designs were some of the most popular at the Western English Sales Association's recent January market. Retailers as far away as the United Kingdom and Japan placed orders for Original Cowgirl® & Original Cowboy® apparel, while hundreds of buyers swarmed the RBR booth over the 5 day show at the Denver Market.  

The upstart company  made a strong showing at WESA, shocking many of the reps of long established western brands. “It started out as a supplement to products we were already distributing, but, as we developed the brand it was apparent that the market was hungry for something new.” Said Kathy, CEO of RBR Inc.™ the parent company of Original Cowgirl® & Original Cowboy®. All of the apparel is finished and printed in California using only organic inks and dyes.

The designer (Michael Satterfield) was on hand to unveil the new line for 2012 at WESA. Meeting with buyers and enjoying the positive reaction to the products. “It is always a relief when, the feedback is postative. Especially to the new American Born™ series, which was important to me. Last year we heard a lot of comments from buyers that many of the Native American themed graphics other companies had to offer were angry looking and some were just disrespectful or inappropriate. I wanted to bring a few subtle pieces into the 2012 line up, that would be a more honorable depiction.” – Michael

Original Cowgirl® & Original Cowboy® is distributed by RBR Inc.™ a unique point that had the buyers buzzing was that RBR Inc. does not deal with any national chain stores, preferring to keep their product exclusive and in smaller boutiques and family retailers. “It gives the small stores an edge, they have unique products that customers can’t get at the chains. Since we started as a small family business, we want to help others build their family businesses as well.” Said Kathy.

RBR Inc.™ also offers a complete line of handbags, caps, their exclusive line Kathy Jean Jewelry, and much more, giving retailers a one stop place to shop, and it is all online.  

For more information or to find a retailer near you please visit

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RBR Inc. is a wholesale manufacture and distributor based in Southern California specializing in Western Lifestyle Products for more visit us online at
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Tags:Fashion, Western, Apparel, Cowboy, Cowgirl, Michael Satterfield, RBR Inc, Vintage, Retro, Western Apparel, Tshirt, Tee
Industry:Apparel, Fashion, Business
Location:Ontario - California - United States
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