Orange Moldova chooses Intersec technology to broadcast messages on 2G and 3G handsets

Intersec, provider of value-added services platforms for mobile and convergent operators has been selected by Orange Moldova to supply its Cell Broadcast Center for the launch of Prepay Magic Zone.
Jan. 20, 2012 - PRLog -- Magic Zone offer proposes Orange Moldova prepaid customers to subscribe and benefit from dynamic bonuses according to their location and at different times of the day. Subscribers receive instantly a broadcasted message on their mobile when they are located in eligible areas indicating the discount rate they can take advantage of.
Intersec Cell Broadcast Center technology allows Orange Moldova marketing teams to create and launch geographically focused bonus campaigns in a few clicks and participate in a significant improvement of direct communication with the subscribers base.
Using Intersec’s geolocated communication platform on both 2G and 3G networks allows Orange Moldova reaching millions of subscribers in a few seconds and improving visibility on this innovative offer.
With a strong adoption rate after launch, the success of the Bonus Offers, deployed in many other Orange affiliates together with Orange Technocenter support convinced Orange Moldova that such value-added services is significantly influencing subscribers satisfaction and loyalty .
Orange Moldova selected Intersec technology among others because of its expertise deploying many similar projects, and its capacity to provide cell broadcast on 3G handsets which is nearly exclusive on the market.
Mickael Faure, Orange Moldova CMO commented:
"Intersec’s solution and expertise answer our marketing and technical expectations and allow us to improve our direct communication with our customers, based on their location, and provide a cost-effective and innovative solution to ensure Prepay Magic Zone’s success.
We are glad to be one of the European pioneers to deploy this solution on both 2G & 3G networks.”

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About Intersec
Created in 2004, Intersec is a software editor leading the way in the Telecom market, continuously devising cutting- edge telecommunications software for mobile and integrated operators.
Our solutions are deployed in Europe, Africa, North & Latin America and the Indian Ocean via our 3 offices in Paris, St Petersburg and Mexico City.

About Orange Moldova
Orange Moldova is part of the France Telecom Group, a world leader in telecommunications services, based in Paris, France. In Moldova, the company started its operation in October 1998, as VOXTEL. Orange rebranding took place on the 27 April 2007.
Orange Moldova is the number 1 mobile operator with over 2 million customers. Orange Moldova employs over 1,000 staff members.
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