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Follow on Google News |  Adestra partners with Apteco for seamless email broadcasting via FastStats- Enterprise level email marketing platform, MessageFocus, is integrated with Apteco’s FastStats data analysis and automation platform
By: Adestra Targeted marketing lists segmented in FastStats can be uploaded into Adestra’s MessageFocus email platform and email campaigns broadcast directly from there in an easy-to-use process. Email campaigns can even be configured to be automatically sent out. Post-email send information recorded by the comprehensive MessageFocus reporting suite is then transferred back into FastStats via key metrics reporting of clicks, opens and bounces. From one-off broadcasts to more comprehensive integration, the new Adestra/Apteco partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; MessageFocus has a multi-tiered structure which allows multiple brands or divisions to all exist separately as part of one account – a unique design that is not found in any other email platform. Steve Denner, Director at Adestra, comments: “We’re delighted to have agreed this partnership – it gives FastStats users greater flexibility, and enables them to ‘unlock’ their data and maximise its value through using powerful email marketing tactics with our email platform MessageFocus.” FastStats provides fast, visual and truly easy to use data analysis with an intuitive drag and drop interface and wizards that guide users through powerful analysis. FastStats is proven in over 300 installations, with thousands of users worldwide, able to handle massive databases for modern direct and digital marketing. James Alty, MD of Apteco, said: “We are pleased to integrate FastStats with Adestra’s technology and give our users the ability to use MessageFocus. The two technologies provide a better and more powerful solution than either can deliver in isolation.” This partnership helps FastStats users make the transition of data to and from a fulfilment channel as seamless and simple as possible. It is ideal for users across all sectors including charities, publishers, events management, and other ecommerce organisations. For further details visit www.adestra.com - ends - Press Contacts Jim Buchanan – PR Consultant, jim.buchanan@ Reena Mistry – Marketing Director, reena.mistry@ About Adestra Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results. Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers. Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of. Our Deliverability: Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra’s product and corporate information is located at www.adestra.com About Apteco Apteco Ltd is a privately owned software development business specialising in marketing data analysis and campaign automation solutions. Their market leading FastStats™ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management and reporting. A prestigious international partner network of marketing services providers has led to over 300 FastStats installations worldwide and nearly 3000 users. Visit www.apteco.com to learn more. FastStats clients include: Argos, Associated Newspapers, The Economist Group, The Financial Times, Harley Davidson, IPC Media, JP Morgan, Macmillan Cancer Support, Oxfam, PDSA, TUI UK, Unilever, and many more in the UK, Europe, North America and Australia. # # # Founded in 2004, Adestra set out to be the most respected ESP. Today over 300 organisations globally and more than 4,500 marketers, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results. End
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