Scientifically Superior Hairstyling with White Sands Gel-Us Powered by Orchids

Jan. 16, 2012 - PRLog -- Irvine, CA – Embrace the anti-aging characteristics and moisturizing, mineral richness of the orchid flower, while using the latest breakthrough in styling aids with the 2012 launch of Gel-Us (jeal-ous) with Orchids by White Sands.

Gel-Us with Orchids by White Sands is not just your average gel: this ingenious hairstyling product is created with two scientifically advanced concepts in mind. First, its base is unlike any of the conventional hair gel bases today, transforming Gel-Us into (what may be the first on the market) a gel with a cationic gelling function, rather than anionic like the typical carbomers found in haircare to control product consistency and flow.

Why is this cationic gelling function an exciting beauty breakthrough?

Hair gels have always been a blend of cationic/positive fixatives suspended in an anionic/negative gel base. This electronic incompatibility in the formula drastically weakens the overall effectiveness of product performance.

Gel-Us, without this negative charge present, now allows 100% of the entire product to work synergistically in styling and conditioning to provide hydration and shine unlike any gel out there.

Finally, a hair gel will deliver the best results possible through this innovative discovery of the power of utilizing a positively charged formula.

Yet, the advancements in Gel-Us with Orchids do not stop there.

Secondly, the orchid flower is Gel-Us’ next secret weapon. With this ingredient, White Sands has formulated a product with unsurpassed moisturizing properties that also fights free radicals, increases hair immunity and reduces the appearance of strand imperfections.

Gel-Us’ orchid extract will instantly restore moisture, shine, elasticity and softness to tresses that have become damaged from chemical treatments, thermal stress and daily UV exposure.

With hair now in a perfect moisture balance after using Gel-Us, each cuticle layer is closed to eliminate frizz, improve texture, repel moisture and provide volume.


Product Overview:

•   Positively charged formula base allows 100% of the entire product to work synergistically in styling and conditioning to provide hydration and shine unlike any gel out today.

•   Fights free radicals

•   Increases hair immunity

•   Reduces strand imperfections

•   Restores moisture, shine, and softness

•   Closes cuticle layer to eliminate frizz, improve texture, repel moisture, and create volume


Ingredient Overview:

•   Gel-Us with orchids is based upon Polyacrylate-1 Crosspolymer, a new generation gelling ingredient that has a cationic characteristic.

•   Polyquaternium-69 is new technology hair fixative resin based on its cationic binding activity.

•   Conditioning is provided by Polyquaternium-10.

•   Caprylic/Capric Triglyceride (and) Cymbidium Grandiflorum (Orchid) Flower Extract is a novel botanical extract that provides hair shine and helps to minimize flaking.



Suggested Retail Price: 7.5oz, $15

Purchase via Fine Salons or www.whitesandsproducts.com or call 877-720-8477

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White Sands products use cutting-edge science combined with natural botanicals to make each formula dynamic and unique. Our products use ingredients to create heat shields, which, in turn, behave like a second skin. As this shield protects your hair from UV Rays and thermal stress, hair is finally allowed to breathe. White Sands products even supply ultimate protection with a moisture balance offering lasting hold and humidity resistance.

White Sands blends natural botanicals, such as Heliogenol, lemon grass, and chamomile, to provide hair color protection and color enhancement. These high-performance formulas transform tresses into beautiful, flawless hair.