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The power of SMS - Text to Change
Currently 80% of the population in developing countries have access to a mobile phone. Text to Change has become the biggest player in the field of ‘Mobiles for Development’, using mobile technology to improve people’s lives in these countries.
By: Josette de Vroeg
Over the last decade there has been an explosive growth in the usage of mobile telephony, especially in developing countries. Currently 80% of the population in these countries have access to a mobile phone. The Dutch organisation Text to Change has become the biggest player in the field of ‘Mobiles for Development’
In 2011 various programs of Text to Change, in collaboration with for example Unicef, Amref, Unilever, WWF and Orange, have reached almost a million people in Africa and South America. In 2012 an even greater number of people will be reached. And Text to Change keeps on moving forward, as it continues to develop innovative concepts. In 2012 TTC will not only focus on SMS but also on social media. In order to further strengthen its SMS campaigns, Text to Change is in the process of starting up a new call centre in Uganda, which will focus on data collection and research. This new field of expertise will not only give an extra dimension to the existing SMS campaigns of Text to Change but will also tap into a relatively new branch:
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Text to Change sets up interactive SMS campaigns, together with NGOs and companies, focused on improving healthcare and education, stimulating economic development and creating awareness on environmental issues.