Chief Outsiders promotes Barbara Fowler

Jan. 6, 2012 - PRLog -- HOUSTON, TX – January 05, 2012 — Chief Outsiders, the nation’s largest executive marketing organization focused on implementing market based growth plans for mid-size companies through fractional or part-time marketing executives, announced today the selection of Barbara Fowler as Regional Director for the company’s Northeast operations.
In her new position, Fowler will oversee expansion within the Northeast, by assuring that needs of growth and mid-sized company CEOs are met.  She will identify and execute strategic opportunities to showcase the distinctive benefits that a part-time marketing officer brings to CEOs of growing companies.

The northeast team already boasts expertise in global market expansion, financial services, digital media, e-commerce, luxury goods and health care, and only represents a growing segment of the national presence that Chief Outsiders is commanding today.      

Art Saxby, founder and principal of Chief Outsiders, stated, “Chief Outsiders is the largest CMO think-tank in the nation. Our collaborative network and shared expertise is one of the greatest benefits that we offer our clients.  At a time when our national growth and expansion continues, we will be fortunate to benefit from Barbara’s expertise and leadership and we hope to model the structure that she creates in the northeast in other markets.”
Fowler said, “I am honored to be offered this opportunity. My objective is to help mid-size company CEOs succeed in increasing their revenue by leveraging my management expertise and creating a strong regional platform to service our customers.”

Barbara Fowler joined Chief Outsiders in June of 2011.  A global leader in the financial services industry, Fowler has extensive expertise in developing sales and marketing strategies.  Armed with advanced degrees in law, taxation and financial planning, Fowler retired last year from her stellar 30-year corporate career with Newark based Prudential Financial.  Her impressive portfolio includes experience as the start-up Chief Marketing Officer in Europe and South America and serving as head of International Field Training and Development, working with companies in Asia.  Fowler was responsible for developing marketing strategies, analyzing sales force analytics, coaching senior leadership teams, reengineering compensations systems and creating cutting-edge financial products.

Fowler, based near New York City, is passionately committed to talent management and associate/employee engagement and is recognized for her strengths in product development, expense management, operations, compensation, compliance and marketing support.  A frequent speaker and writer on topics such as leadership, cultural diversity and developing an environment of success, Fowler earned her Bachelor of Arts Degree in Business Administration from Wittenberg University in Ohio, her law degree from Wake Forest School of Law in North Carolina and her Master’s Degree in Taxation from New York University School of Law in New York.

She currently serves as adjunct faculty at Rutgers University in New Jersey, teaching undergraduate and graduate courses on international business and management.  
“I’m committed to building our team of Chief Outsiders who provide strategic marketing expertise to growing companies,” added Fowler.  

Providing collaborative expertise, the impressive portfolios of the Chief Outsiders team span across multiple industries and global expansion strategies, all focused on an ROI-based approach.  


About Chief Outsiders
Chief Outsiders, headquartered in Houston, TX, provides world-class chief marketing officers, not career consultants, who join the executive staff of growth and mid-size companies on a fractional basis.  With regional offices in Austin, Dallas and Houston, Texas, Chief Outsiders is expanding nationally and currently has regional operations in New York, New Jersey, Connecticut, Florida, Georgia and Tennessee.  Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as Salient Systems, College Plus!, Healthy Connections, O’Rourke Petroleum, E|Spaces, Construction Connection, Melmedtronics and Spring Medical Systems. For more information, please visit www.chiefoutsiders.com.

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Chief Outsiders provides fractional CMOs (Chief Marketing Officers) to growth and mid-sized companies.