Social Innovations helps TruffleShuffle.com take shopping to the next level

Dec. 14, 2011 - PRLog -- Social Innovations help TruffleShuffle.com take shopping to the next level



Giving online consumers the F Factor…


TruffleShuffle.com has become one of the first online sites to use the new f-commerce store powered by Social Innovations.

TruffleShuffle.com started life as the only online store in the UK to sell t-shirts with prints of favourite TV shows, movies, games and memories of the 1980s. It is now the number one stop for retro, licensed t-shirts, with over 500,000 t-shirts sold and a loyal base of hundreds of thousands fashionable people in the UK.

Up until now facebook has delivered a development platform where companies can create their own store fronts. Whilst the concept ensures customers are able to buy products with just a few clicks the site provides them with nothing different or enticing to draw them to using the store via facebook rather than going direct to the company’s original site.

Social Innovations have taken this one step further with their new f-commerce solution SiiP.

SiiP provides companies with the ability to tailor products to their customers needs and ensure that when you log onto their facebook shop the entire transaction can be made without leaving facebook.

Social Innovations f-commerce is the only provider which takes into account various aspects from a customer’s facebook profile and intelligently presents the type of items they might like to buy from the store based on fan pages they ‘like’. The recommendations are also based on interests written in their profile and will change as their interests change, allowing the site owner to serve up products which adapt to a persons needs.

Another benefit of Social Innovations f-commerce shop is that it can also take the hassle out of buying a present for a friend, colleague or relative on your facebook site as it can look at their profile and then recommend items you may think of buying them. It remembers birthdays and any news from you and your facebook mates – it’s like having an online PA and personal shopper at your fingertips.

Leading the way with new technology Social Innovations f-commerce store provides TruffleShuffle.com with a unique and powerful shopping experience for fans and new comers. In an industry expected to be worth over £30 billion in 3 years, TruffleShuffle.com can now start to engage with users on the world’s largest social platform.

MD and Founder Pat Wood “we have been looking into f-commerce for some time. The problem we’ve faced was finding the right technology and partners – we were waiting for someone to offer more than just a facebook shopfront. Social Innovations solution really personalises the facebook shopping experience for my customers and uses the power of facebook’s data to offer a retail experience that no other online channel can replicate – personalised recommendations based on you and your friends’ likes and interests. This is the best f-commerce solution I have come across and I see it as a large part of our online strategy”.

ENDS



For more information or to set up an interview with Social Innovations contact michelle.eagleton@rococogroup.co.uk



Notes for Editors:

Social Innovations is a group of creative and forward thinking individuals who have over 10 years of experience in delivering bespoke web applications and plug-ins. The company is headed up by CEO Paul Yates. Paul is one of the leading online entrepreneurs. Having sold his online startup ‘Just Search’ for £14 million within 3 years, he now heads up leading and cutting edge technology providers.

How f-commerce benefits shoppers - There are many benefits of f-commerce to consumers. Primarily it makes it easier to buy items whilst logged into facebook. Most people check their facebook every day and spend an average of 28 minutes on the social network, so why not shop at the same time? As various studies show, 90% of people buy products and services based on recommendations, why not have the functionality to recommend potential purchases to your friends that can be made directly through facebook?

How companies benefit from f-commerce – f-commerce is an excellent way to gain a more extensive social following whilst gaining greater brand awareness and exposure. Many organisations utilise social media as an integral aspect of their online strategy, why not monetise your ‘likes’? Some brands use f-commerce as a vehicle for promoting limited edition products, a good example of this was Heinz when promoting a new sauce flavour. Others publish their whole product range on their f-commerce platform, whatever the extent brands delve into f-commerce the one thing that has been proven is that it has a positive effect on their bottom line.

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