SIA And TransWorld Business Partner To Create The Guide-Snowboarding’s Custom Pre-Show Pub

SnowSports Industries America (SIA) and TransWorld Business have partnered to create a custom pre-Show publication (The Guide) for its annual SIA Snow Show, built specifically for the snowboarding community.
By: lauren Machen, TransWorld Media
Dec. 12, 2011 - PRLog -- Carlsbad, CA – SnowSports Industries America (SIA) and TransWorld Business have partnered to create a custom pre-Show publication for its annual SIA Snow Show, built specifically for the snowboarding community. Titled, The Guide, this newly collaborated publication will help to better engage the snowboard industry, and more specifically, core snowboard retailers, with pertinent Show information, new trends, up-to-date research, feature articles, and more.

“We’re excited about this new partnership venture with TransWorld Business – producing a pre-Show publication with TransWorld will offer a unique perspective specific to the snowboard segment,” said SIA President David Ingemie. “TransWorld’s staff will be tapping into the latest trends and our data, giving retailers, reps and suppliers a head start on the SIA Snow Show.”

SIA board member and 686 President Michael Akira West also commented about The Guide. “This is a resource that the snowboard side of the business has needed for years. Retailers and manufacturers alike will utilize this tool to plan how to best maximize their time at the Show and to explore some of the events happening in Denver. It’s been a long time coming and we’re excited to participate.”

The custom publication will be distributed both in print and digitally to over 30,000 snowboard shops, manufacturers, executives and SIA members in early January, prior to the Show, which runs January 26 through 29 in Denver, Colorado, and continues with the On-Snow Demo in Winter Park and Devil's Thumb Ranch January 30-31. The digital edition will be available online at via a browser based reader, and additionally, on its own application for the iPad, through TransWorld’s proprietary iPad magazine platform, and downloadable at no cost to the consumer. Hard copies will be available on-site at the show as well. The Guide will feature 20-pages of highly informative snowboard industry content.  

“Partnering with SIA to create The Guide makes perfect sense for TransWorld Business,” said TransWorld Business Editor In Chief Mike Lewis. “The Guide will be key to getting snowboard retailers more informed and through the door of this year’s Snow Show.”

To get your hands on The Guide, and for more updates on all things 2012 Snow Show, go online to

About SnowSports Industries America (SIA)
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK™ and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out

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About TransWorld Business
TransWorld Business is a B2B trade publication in the action sports world and for over 15 years continues to remain the number-one source for action sports business news and information. It provides key resources and tools to thousands of retailers and manufacturers within the industry through its print, digital, and event assets. TransWorld Business is a brand of TransWorld Media, the world’s leading action sports media company and is based in Carlsbad, California. TransWorld is a division of the Bonnier Corporation. Bonnier Corporation ( is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the US division of the Bonnier Group (, a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.
Source:lauren Machen, TransWorld Media
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Tags:Transworld, Snowboarding, Sia, Snowsports, The Guide, Snow Show, Denver, Colorado, Transworld Business
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