The Mobile Future: Adapt and Survive

Dec. 7, 2011 - PRLog -- You don’t have to look far to see the impact smartphones are having on our daily lives of your customers and consumers. Particularly in Brighton, where Waitrose, Western Road, is the first shop in the country to turn its window display into a 24 hour virtual shop. Combining a display that show their partner, John Lewis’s, products with QR codes which are readable by nearly all smartphones. It is now possible to scan the code and take part in their new “click and collect” service.

This is a prime example of how technology is becoming a seamless part of our lives; changing the way we communicate and interact, ways by which we gather information and the way we do business.

Because of the explosive, exponential growth of smartphone development, digital media agencies and businesses need to be able to redefine themselves at a faster pace than ever before.

This growth isn’t going to stop; with the number of smartphone owners in the UK rising daily businesses will have to adapt to cater for their customers new habits... that is, before somebody else does.

Mobile apps are big business. With thousands available across Apple’s iOS and Google’s Android systems it is possible to customise your phone to your life, changing it from being solely a communication tool to being an all round life manager. A device by which your customers are entertained, kept informed as well as being a platform to do their weekly groceries, book tickets or even buy the Sopranos boxset they’ve always wanted, all on the move.

Android phones are now being purchased by 56% of new smartphone users and becoming the leading phone operating system. The demand from businesses to create the most advanced, functional and useful apps to help improve sales figures and exposure is greater than ever. However, in such a relatively new and emerging market quality developers are in high demand, even more so for in-house developers who can update, fix and fully build apps to their company’s specification.

Don’t worry though it’s not too late to adapt and survive. Silicon Beach have developed a new Android App Development Training course, see http://www.siliconbeachtraining.co.uk/blog/android-traini.... Giving you a full orientation of the Android’s development environment and taking you through the development process from inception, to design, to publishing on the Android Marketplace, letting you leave the 5 day course with your very own working Android app.

While Android’s popularity is on the rise the iPhone is far from dead. The iPhone 4S sold in record numbers at the beginning of October and is still seen as one of the biggest must have accessories for the digital age, which makes knowing how to make your own iPhone app as important as ever. Luckily, Silicon Beach have also developed a 5 day iPhone App Training course, see http://www.siliconbeachtraining.co.uk/mobile-development-... , which will allow you to make sure the your app is available to the vast majority of smartphone users.

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