RetailConnections Third Annual Mobile Summit Enriches Content, Networking

Dec. 1, 2011 - PRLog -- TARRYTOWN, N.Y. — In recognition that customer engagement and mobile initiatives intersect at the top of retailers’ priority lists, RetailConnections has restructured the premiere Mobile event that’s drawn retailers to the West Coast the past two years.

RetailConnections Third Annual Mobile Summit will examine how mobile technology and social media are transforming engagement with consumers, many of whom who are eager to make purchases via their mobile devices. “Signals from shoppers inform retailers how best to interact with consumers. They are telling us what is acceptable and what is not in the social space, in the mobile space, in-store and across all channels,” said Marc Millstein, president of RetailConnections. “The key is interpreting those signals properly, and acting on them in a timely fashion.

“Advancements in mobile are also having a profound impact on retail operations — front end and back end — and that will only accelerate,” he added.

The Mobile event was previously known as the Retail Mobile Executive Summit and co-presented with the Retail Industry Leaders Association (RILA). RILA has turned over full ownership of the conference to RetailConnections, which will preserve the features retailers value most, add general session tracks and heighten networking opportunities. The program will be presented in the trusted environment that’s become the hallmark of RetailConnections’ events.

“RILA enjoyed two great years of co-hosting the Retail Mobile Executive Summit along with RetailConnections, and we are thrilled that they are going to continue the event and take it to the next level,” said Jenny Keehan, Executive Vice President of Member Services for RILA. “Senior retail leaders need a forum to engage with one another on the fast-changing and increasingly important topics around mobile technology and social networking, and RetailConnections will fill that important need. We will certainly encourage RILA members to attend.”

The RetailConnections Mobile Summit will get under way June 24-26, 2012, at Hotel Palomar in Dallas.

The conference’s program format has been revamped to reflect the changing nature in which retailers craft and manage their customer-engagement initiatives. Optimizing the customer experience — across all channels in seamless fashion — calls upon leadership from all operational departments, from marketing and advertising, to payments processing, CRM, store operations, human resources and supply chain. Millstein said educational sessions are organized in tracks to enhance relevance to all attendees, regardless of the titles they hold. Emphasis is on cross-department collaboration and keynotes, panels and tracks will include:

• mobile commerce, optimizing customer interface
• marketing, advertising and branding
• payments, security and business operations
• analytics and case studies
• changing internal operations and opportunities

The RetailConnections Mobile Summit is designed for senior-level (VP and CXO) retail and brand executives and seating is limited. For more information on attendance and registration, contact Denise Power, (773) 573-3939 denise@retailconnections.com or Marc Millstein (914) 620-5947 marc@retailconnections.com or visit http://www.retailconnections.com

For sponsorship opportunities, contact Tia Potter, (917) 846-5185 tia@retailconnections.com or LuAnn Hallberg, (814) 516-4965 luann@retailconnections.com

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RETAILCONNECTIONS serves senior retail executives by hosting events that provide exceptional learning and networking. We believe the value of establishing new business relationships in person far outweighs other forms of communication.