Paradigm Companies Unveil New Brand Identity

Paradigm Solutions and sister company Paradigm Staffing Solutions announced the launch of new company brands that reflect each organization’s forward-looking business strategies.
 
 
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Paradigm Solutions
Paradigm Staffing Solutions

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Marketing

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Warrenton - Virginia - US

Nov. 29, 2011 - PRLog -- Catlett, VA-- Paradigm Solutions and sister company Paradigm Staffing Solutions announced the launch of new company brands that reflect each organization’s forward-looking business strategies.The branding components include new company logos, websites, webtext, social media branding and print collateral.

“Paradigm Solutions has evolved significantly since its 2002 inception. The birth of our sister company, Paradigm Staffing Solutions, earlier this year prompted us to rejuvenate our global brand identity,” said President Jean Taylor.

“Our new brand and website represent the forward-looking approach that we take with both our clients and our businesses,” added Paradigm Solutions COO Dennis Taylor. “Expanding into staffing services is a logical extension of our strategy to support businesses in our region with the tools they need to meet their business objectives, and we wanted our brand to reflect our progressive, collaborative strategies.”

Three Greater Warrenton Chamber of Commerce member companies were selected to collaborate on the new branding initiative. McKinsey Development created the new visual identity for the company, including logos, Facebook page branding, and websites. Mountain View Marketing, developed the webtext for both sites. Moe Technologies delivered search engine optimization and site hosting.

“Sourcing business locally is very important to our companies,” Dennis Taylor said. “Our community is fortunate to have so many capable, resourceful businesses, and we look for opportunities to work with them whenever possible.”

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About Paradigm Solutions: Paradigm Solutions is a Business and Management Consulting firm with specialization in organizational development and business process improvement. Paradigm provides implementable and common sense solutions to help small and micro businesses become more profitable and competitive. Learn more at: www.Paradigm-Solutions.US

About Paradigm Staffing Solutions: Paradigm Staffing Solutions is committed to connecting the right people with the right positions. The organization provides full-time, part-time, temporary, temporary to direct-hire and permanent placement services throughout the NOVA region. Learn more at: www.ParadigmStaffingSolutionsUSA.com
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Source:McKinsey Development, Inc.
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