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Follow on Google News | Heelys Rolls Out New Styles for the Holidays, Just in Time for Black FridayWhether you’re a kid or a kid at heart, Heelys is offering new ways to roll into the 2011 holiday season. U.S.-based Heelys, Inc. announced today that it will offer new styles.
By: Heelys Heelys are the original shoes with wheels in the heels that allow the user to transition from a walk to a roll by shifting the weight to the heel. Users can also transform Heelys into street shoes by removing the wheels. Heelys HX2 has two removable wheels in each shoe, making it ideal for younger kids and beginners. Not only is it easier to maintain balance, but the HX2 also does not require as much leg strength to lift up your toes to skate. When you get the hang of skating, convert the HX2 into a normal pair of Heelys by removing the front wheel. Pull out both wheels, and the HX2 becomes a normal pair of street shoes. Exclusive to Heelys footwear, Nano is the first ever inline footboard. Nano provides a stable platform for your front foot, keeping your other foot free to build momentum, carve sharp turns and perform a wide variety of tricks. It combines the speed of a skateboard with the stealth and maneuverability of Heelys to create a whole new skate experience. • The Heelys Holiday Collection includes the “Edge.” Edge’s traditional skate design has been updated with a classic, clean red canvas look. And thanks to its classic styling and sturdy construction, the Edge will look good for years to come. Sizes available range from youth to adult. (MSRP $54.99) • Heelys’ • For boys’ HX2, Heelys is offering an update to its popular “Stingray” • For girls’ HX2, Heelys has a whole new look for its “Sparkler” • Because moms have been looking to join in on the fun, Heelys HX2 offers two of its most popular girls’ canvas-style shoes in sizes up to an adult size 9. The “Jazzy” features a simple canvas look in both light blue and black. (MSRP $54.99) • The more experienced users that are looking for a new challenge can now skate farther, faster and longer than ever before with Nano, the first ever inline footboard made exclusively for Heelys. (MSRP $85.00) Log on to http://www.Heelys.com for products, videos and how to guides. Follow Heelys on Facebook - http://www.facebook.com/ Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys® brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys HX2, uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/ Note to Editors: High resolution photos are available upon request. Forward Looking Statements Certain statements in this press release and oral statements made from time to time by representatives of Heelys are “forward-looking statements” for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as “subject to,” “believes,” Media Relations Contact: Jo Trizila TrizCom (972) 247-1369 (214) 232-0078 jo@trizcom.com # # # Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys® brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys HX2, uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/ Note to Editors: High resolution photos are available upon request. Media Relations Contact: Jo Trizila TrizCom (972) 247-1369 (214) 232-0078 jo@trizcom.com End
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