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The New Generation of Real Estate Home Staging - Target Staging and Lifestyle Merchandising
Home Staging is a relatively young industry and is evolving. Today, staging has moved on to the next level incorporating research to understand and attract likely buyers through Target Staging and Lifestyle Merchandising.
By: Birgit Anich Staging & Interiors
Staging is a relatively young industry and as other industries are evolving, also the real estate home staging industry is changing. The blanket approach of mass marketing lies in the past of the marketing world. Home staging should not be an exception. The new staging techniques go beyond de-cluttering, de-personalizing and making a space look pretty to appeal to the widest range of buyers. Today, staging has moved on to the next level - a smarter, more informed level, where research is being incorporated to understand the target buyers.
Home buyers nowadays are more sophisticated than ever before. Traditional staging often creates neutralized staging installations that do not draw buyers in as effectively. We all buy with emotions and buying a home is no different.
The job of professional home stagers is to emotionally connect home buyers to a house. People don’t buy a house, they buy a HOME. Along with selling a space we are selling a lifestyle!
In order to connect most effectively with buyers the staging professional needs to conduct research to understand and target the most likely buyers. Birgit Anich Staging & Interiors, a Connecticut based staging company, specializes in and is a pioneer to implement these most advanced and most successful staging techniques of Target Staging and Lifestyle Merchandising. Based on a discussion with the real estate agent, the home seller and conducing their own research, this staging company is setting up a Buyer’s Profile, which includes information not just about demographics, but also about psycho-graphics of the most likely buyers. Once the buyer’s profile is completed, they create a dazzling staging installation that appeals to these buyers.
“Every piece of furniture, rug, artwork, lighting and décor item is carefully selected as each item sends both a conscious and an unconscious message giving us the opportunity to emotionally connect with the buyers. With every staging design we are telling a story with a specific person in mind, giving the buyers a lifestyle experience, a dream they aspire to. Our intent is to get home buyers excited when visiting and we want them to go “WOW this house is stunning!! This is how I always dreamed to live. I want this house.” instead of “This is nice”, comments Birgit Anich, president and chief lifestyle stager of Birgit Anich Staging & Interiors.
Do you remember the last time when you saw this most beautiful jacket that you just fell in love with, but was beyond your budget? Yet you bought it because you loved it – you were willing to reach deeper into your pockets, just because you were emotionally connected with it. Yes, home buyers are also willing to pay more for a house they aspire to and fall in love with.
The new generation of effective home staging is strategic Target Marketing with Lifestyle Merchandising!
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Birgit Anich Staging & Interiors, LLC is a National and Regional Awards winning, Connecticut based Real Estate Home Staging and Interior Styling Company specializing in in the most advanced and successful staging techniques of Target Staging & Lifestyle Merchandising.
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