Planet People to award up to $5,000 grand prize to an innovative environmentally sustainable project

Nov. 10, 2011 - PRLog -- Planet People, the manufacturer of innovative and sustainable cleaning products, is proud to launch the Who cares about this Planet? Challenge, a video contest urging both individuals and groups to challenge convention and inspire environmental change. The Challenge asks for submissions of creative and innovative environmentally sustainable project ideas that can make a sustainable impact within their communities. To accept the Challenge, contestants need to create and upload a video of their idea to iQ’s Facebook page, where 10 finalists will be selected by an Advisory Committee. The 10 finalists will then share their videos across social networks, asking viewers to vote for their favorite project. Each vote will count towards $1 that will be awarded to the grand prize winner (up to $5,000). The video with the highest number of votes will receive the grand prize.

The Challenge follows the company’s 2011 launch of iQ, a line of household cleaning products that questioned conventional cleaning with innovative packaging that allows consumers to reduce plastic waste by over 80%. Submissions are now being accepted in the US and Canada at the contest hub, www.facebook.com/iqcleaner.  Following the entry period, an Advisory Committee will select the top 10 entries eligible for the voting process.  The Advisory Committee will consist of leaders in the Green Space that are highly recognized for their commitment to the environment.  Judges will select finalists based upon criteria that includes innovation, creativity and sustainable impact at a community level.

“Inspired by our experience with iQ, we hope this Challenge will encourage others to also challenge convention and develop creative and innovative green solutions to foster sustainable change in our communities. We want people to realize that with the right ideas, we can actually make a difference,” said Ami Shah, iQ brand director at Planet People.  

Voting for the winning ideas will begin late November 2011, and the grand prize winner will be announced the following month. To learn more, visit www.facebook.com/iqcleaner or www.iqclean.com

About iQ®
The iQ cleaning system is a revolutionary approach to cleaning.  The patented iQ REFill® (Reduced Environmental Footprint) reduces the plastic waste associated with traditional cleaners by 80 per cent by packing all the non-toxic cleaning concentrate into a small, recyclable cartridge. To make a bottle of cleaner, consumers just fill the re-usable iQ bottle with their own tap water and drop in the no mess REFill® cartridge.

By combining the most advanced green cleaning formulas with an award winning packaging system that was recently honoured with both the Best of Show and Gold Award from the PAC Sustainable Packaging Competition, iQ has the potential to dramatically make a sustainable impact on our environment. iQ products are available in Canada at Wal-mart, Loblaws, London Drugs, Whole Foods and a number of natural food retailers, and in the US at Hannaford, Sweetbay and Spartan Supermarkets. They are also are available online at www.drugstore.com and www.alice.com.  For more information on iQ cleaning products, please visit www.iQclean.com.

About Planet People™
Planet People, a division of Siamons International Inc., is a manufacturer of innovative, sustainable products that offer high-performance cleaning to consumers and professionals. The company’s brand portfolio includes Concrobium Mold Control®, Gloves Off® and iQ®. For more information about Planet People, please visit www.planetpeopleco.com. For more information please contact Laura Stratton at 905-841-6797 or lauraleastratton@strattco.com.  For United States inquiries, please contact Jamie Giller at 617-646-3321 or JGiller@schneiderpr.com.

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At Planet People we believe that consumers should not have to choose between a clean home and a clean planet. That’s why all Planet People products are high performance cleaning solutions made from 100% non-toxic, safe and sustainable ingredients