Ed Keating Joining BLR Executive Leadership Team as Chief Content Officer

Nov. 7, 2011 - PRLog -- Brentwood, TN -- Leading information resource provider BLR^®—Business & Legal Resources, announces that Ed Keating, former Vice President of the Content Division at the Software & Information Industry Association, has joined BLR as Chief Content Officer (CCO).

“We are delighted that Ed has chosen to join our organization,” said  BLR CEO Dan Oswald, “His impressive track record of developing both new information products and cooperative joint venture relationships is a testament to his vision, drive and understanding of our market. His skills and experience align perfectly with our growth strategy.”  

At the Software & Information Industry Association (SIIA), Ed served as Vice President of the Content Division. During his six and a half years with the association, he focused the division on B2B publishing issues such as business models & content monetization, social media, the convergence of software and content, and workflow products.

Ed worked closely with SIIA members Reed Elsevier, Thomson Reuters, McGraw Hill and Dow Jones to help them meet their business development, promotional and policy goals. He also cultivated up and coming content and technology companies through SIIA’s Previews and Mentor programs and helped them foster business relationships with industry leading companies.

Prior to SIIA, Ed served as Vice president at EDGAR Online and Vice President at Easton Consultants where he was a member of the Financial & Information Services practice. He started his career at Commerce Clearing House/Wolters Kluwer where he in a variety of roles of increasing responsibility in product management, marketing and business development.

“In his new role here at BLR,” Oswald says, “Ed will identify product opportunities, research market needs, evaluate new technologies, oversee editorial content operations, and assess the competition.”

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About BLR®—Business & Legal Resources
BLR serves over 250,000 professionals in the fields of Human Resources, Environmental Compliance Management, Employee Safety, Workers’ Comp Management and Workplace Training. These professionals use BLR products and services to develop and implement policies and practices that meet the complex demands of multiple and often overlapping state and federal laws, and train employees and supervisors on implementing them.

The senior management team consists of Dan Oswald, Robert Brady, Guy Crossley, Bobby Edgil, Matt Humphrey, Ed Keating and Lawton Miller. It is headquartered in Brentwood, TN, a suburb of Nashville, with operations in Old Saybrook, CT and Alameda, CA.