SNA Manufacturing launch QR Code Button Badges

Nov. 4, 2011 - PRLog -- SNA Manufacturing Limited announce the launch of QR code button badges. For more than 100 years the humble button badge has been an effective, fun, low cost marketing vehicle for a diverse range of industries. Now reaffirming it's relevance as part of today's marketing armoury, the button badge is a perfect carrier of the  increasingly popular QR code.

QR codes are a marketeers dream. The ability to 'transport' potential customers, via their smartphones directly to a targeted marketing message or activity, can be extremely powerful. Imagine for example a restaurant seeking to increase return bookings. A QR badge would be given with the bill. The QR code would link to an online voucher for a complementary glass of wine at the next visit. Furthermore visitors would be encouraged to 'share' the badge increasing it's effectiveness and ROI.

SNA Manufacturing Limited expertly manufacture the badges and personalise them with your own QR code. Furthermore they can create a cardboard backing card introducing the QR code, how to use it and hint at what it will show the customer once scanned. QR codes can be used to introduce a new product or service, offer a promotion or incentive and encourage participation in your companies marketing. So why a button badge? Longevity. These badges last a long time and the likelihood is they will be scanned more than once. This achieves the potential of offline to online viral marketing campaigns.

David Carter Business Development for SNA Manufacturing Limited “Clearly QR codes are gathering traction within the marketing community, however, there is so much unharnessed potential still to be tapped”. He concludes “QR Code button badges are a long lasting vehicle that will appeal to peoples curiosity and transport them via their smartphones directly to your honed and crafted message.  As an alternative we can also produce fridge magnets or cards in both plastic and metal. ”

About SNA Manufacturing Ltd. Formally Stewart Norman Associates based in Milton Keynes the business is now located in Worcestershire. UK. A specialist manufacturer or badges, nameplates, plaques, coasters and bespoke promotional materials. www.snamanufacturing.co.uk

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A specialist UK Manufacturer of personalised items for businesses including staff badges, name badges, promotional badges, name plates, plaques, personalised coasters and paperweights.