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Follow on Google News | Strategic Marketing Management Training CourseAt the end the participants will be better able to: - Set appropriate strategic marketing objectives - Conduct market and company analyses - Craft effective marketing strategy and plans - Choose and develop the appropriate marketing organization
By: Superior Management Trainings (SMT) PROGRAM OBJECTIVES At the end of the training, the participants will be better able to : - Set appropriate strategic marketing objectives - Conduct market and company analyses - Craft effective marketing strategy and plans - Choose and develop the appropriate marketing organization PROGRAM CONTENT Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include: - Introduction to strategic management - Pre-requirements for strategic marketing management - Setting appropriate strategic marketing and related objectives - Conducting marketing related external situation analysis - Pinpointing related key success factors - Conducting marketing and related internal situation analysis - Pinpointing related SWOT - How to identify marketing strategy options - How to evaluate the identified strategy options - Choosing the most appropriate marketing strategy - Choosing and developing the right marketing organization - Developing fitting marketing and related policies LEARNING METHODOLOGY A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies. RECOMMENDED PARTICIPANTS This program is a must for senior Marketing Executives, midlevel Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans. COURSE FEE US$ 2250.- per person, net into our account including a certificate, refreshments, lunch, stationery and writing instruments REGISTRATION Link : http://www.trainingbangkok.com/ # # # Superior Management Trainings (SMT) is a leading provider of quality professional public training services and also provides training courses at clients’ locations. End
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