Strategic Marketing Management Training Course

At the end the participants will be better able to: - Set appropriate strategic marketing objectives - Conduct market and company analyses - Craft effective marketing strategy and plans - Choose and develop the appropriate marketing organization
 
 
71158_67123312089_6086113_n
71158_67123312089_6086113_n
 
Spread the Word
Listed Under

Tags:
* Strategic
* Marketing
* Management
* Selling
* Training
* Course
* Workshop
* Seminar
* Bangkok
* Thailand
* Others

Industrys:
* Marketing
* Education

Location:
* Bangkok - Bangkok - Thailand

Oct. 23, 2011 - PRLog -- DATES : 02 – 06 July 2012

PROGRAM OBJECTIVES
At the end of the training, the participants will be better able to :

- Set appropriate strategic marketing objectives
- Conduct market and company analyses
- Craft effective marketing strategy and plans
- Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

- Introduction to strategic management
- Pre-requirements for strategic marketing management
- Setting appropriate strategic marketing and related objectives
- Conducting marketing related external situation analysis
- Pinpointing related key success factors
- Conducting marketing and related internal situation analysis
- Pinpointing related SWOT
- How to identify marketing strategy options
- How to evaluate the identified strategy options
- Choosing the most appropriate marketing strategy
- Choosing and developing the right marketing organization
- Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, midlevel Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

COURSE FEE

US$ 2250.- per person, net into our account including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION
Link : http://www.trainingbangkok.com/upcoming-schedule/strategi...

# # #

Superior Management Trainings (SMT) is a leading provider of quality professional public training services and also provides training courses at clients’ locations.
End
Source:Superior Management Trainings (SMT)
Email:***@trainingbangkok.com Email Verified
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse



Like PRLog?
9K2K1K
Click to Share