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| Rasasi joins Fragrance Foundation ArabiaRasasi to take part in five distinct categories at the 2nd FiFi Awards – the Oscars of Fragrance World
By: Landmark PR With Rasasi as a member of Fragrance Foundation Arabia, has access to some of the most exclusive print and video fragrance libraries as also educational and sales training materials from around the globe. Rasasi also announced that it is aggressively participating in the 2nd FiFi Awards 2011 – recognized the Oscars of the Fragrance World, organized by Fragrance Foundation Arabia. The company will compete in five different categories at the top industry awards. The different categories include Arabian Prestige Male – with Al Wisam Day & Evening Eau De Parfum; Arabian Prestige Female with Dhan Al Oudh Al Nokbha Eau De Parfum; Arabian popular appeal male with Faqat lil Rijal Eau De Parfum; Arabian popular appeal female with Abyan Eau De Parfum; and My Favorite Perfume with Daarej Eau De Parfum in male category and Attar Al Mohabba Eau De Parfum in the female category and also under the mono brand retailer of the year An eminent jury, comprising experts from various walks of life, will judge the various entries across categories, and the winners will be announced at a gala awards ceremony, to be held on November 15 at The Ritz-Carlton, Dubai International Financial Center. In his comments, Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: “It gives me immense pleasure to announce that now Rasasi is part of the prestigious Fragrance Foundation Arabia, which gives it a totally new perspective in the fragrance industry. Joining the Foundation is a major step in our expansion strategy and further reinforcing our presence – both regionally and beyond.” He added: “As one of the top regional players, we thought it appropriate to showcase our world-class products in the FiFi Awards to the global audience. The FiFi Awards is a celebration of the excellence and innovation in the industry – values that we believe in at Rasasi. We are equally thrilled and confident about our success.” One of the salient features of FiFi Awards is that the customers have the chance to vote for their preferred entries through an online voting mechanism. “We would like to call upon our esteemed customers to log into www.fifiarabia.org and vote for our various entries across all the five categories. Your votes will inspire us to further move aggressively on our excellence and innovation.” Fragrance Foundation Arabia is part of The Fragrance Foundation, headquartered in New York, which was established in 1949 by six industry leaders affiliated with the legendary fragrance houses. The Foundation produces videos and consumer publications and holds seminars and symposia for its members as well as for the international fragrance industry. - Ends - About Rasasi Perfumes Industry LLC Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance. Rasasi operators over100 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the- Issued by Landmark PR & Event Management For press information contact: Shadi Abou Assi Khaled Abou Hichme Account Director Media Relations Manager Tel.: +971 4 3912547 Tel.:+971 4 3912144 Email: s.abouassi@landmark- End
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