Chicago Branding Firm NeigerDesign to Attend 2011 Symposium for the Marketing of Higher Education

Oct. 18, 2011 - PRLog -- NeigerDesign, a local Chicago branding firm, plans to exhibit at the American Marketing Association’s Symposium for the Marketing of Higher Education. The Symposium, which takes place November 6-9, will be held at the Chicago Marriott, located in downtown Chicago’s Magnificent Mile.

“Having worked in the branding and marketing field for more than 20 years, we understand how difficult it can be to identify, reach, and interact with your target audience,” said Carol Neiger, president of NeigerDesign. “High school students have short attention spans as is, so Higher Education Marketers have to make sure that their messaging is not only unique, but uniquely applicable to the individual student. Your messaging, imagery, and approach all have to resonate with the student, their feelings and their goals. Having worked with numerous institutions, we’re confident that we can help Higher Education Marketers achieve this goal through unique, customized strategies and support.”

As one of the Higher Education Industry’s largest annual events, the symposium draws marketers from every size institution, and encourages discussion, sharing and learning. Topics that will be covered range from emerging trends like mobile and social media strategies to long term planning and brand building for institutions.

“The goal of our time at this show is to meet with organizations and institutions who are trying to find new ways to stand out from their competition, to hear what they’ve been trying, and then to work with them to identify new opportunities,” said Neiger. “We feel that this symposium will give us a great opportunity to learn, listen, and use our skills to help institutions reach their audiences more effectively.”

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About NeigerDesign:
NeigerDesign is dedicated to helping mission-driven organizations and institutions reach, communicate and interact with their audiences in clear, strategic, and measurable channels. Based in Evanston, Illinois, they provide comprehensive marketing, branding and web design services to help organizations and institutions get in front of their audience, keep them listening, and convince them to take action. For more information, visit http://www.neigerdesign.com.