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Follow on Google News | Road ID Congratulates Craig AlexanderAero Helmet Gives Peek Into Champion’s Heart
By: Kelly Blake And throughout the bike leg, the longtime brand champion of Road ID was sporting a helmet that caused plenty of chatter at Kona – a helmet that was created by Road ID. The distinctive lid was informed not only by Alexander’s quest for light-weight, streamlined cycling safety, but also by a key set of personal markers that made the helmet a rolling billboard for the things that the champion holds dear. The four stars, combined with years (2006, 2008, 2009, 2011) and rainbow stripes, represent his four (now five) world championships: The gold paint scheme is designed for pure motivation (and perhaps intimidation) Said Road ID marketing director P.J. Rabice, “Craig is not only a great champion but a great brand ambassador for Road ID. It’s fitting that he’d put his safety equipment in our hands, and we just wanted to have fun with it within the specifications he gave to us.” “We couldn’t imagine a more fitting tribute to Crowie,” Rabice continued. “He’ Crowie, who wore a Wrist ID Sport during the race, is an avid Road ID brand ambassador due in part to a road biking accident on the Pacific Coast Highway during training. For more information on Alexander’s thoughts on safety, visit his athlete page. For images of Crowie’s helmet, please see below and attached. About Road ID Road ID was born in the fall of 1999, when Edward Wimmer was training for a marathon and had a close encounter with a motorist. His father, Co-Founder Mike Wimmer, had voiced concern regarding the fact that Edward did not carry ID during training. The near miss was the catalyst for the creation of wearable ID gear for outdoor enthusiasts. Road ID now offers a variety of models including the Wrist ID Sport, the Wrist ID Elite, the Ankle ID, the Shoe ID, and the Fixx ID (necklace) and is a staple for professional and amateur athletes alike. For more information about Road ID, visit: www.RoadID.com End
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