Armani VS Next - The Battle

Oct. 10, 2011 - PRLog -- In the world of fashion there will always be a constant battle between brands, much like any other market really but the fashion market is different because it's a factor that determines how people look and feel out in the open. Carrying a computer round wouldn't make eyes turn and make people wonder where you got it from, it's not even a piece of clothing or garment. How people look and people perceive you is a big factor to consider in fashion, because a public image is what people see of you and they also treat you in a certain way too. People can tell whether you have bought something from the local market or from an expensive high street.

www.menslimfitshirts.co.uk/armani-vs-next/

Here we have two well known fashion brands and outlets that are much different in price and much different in the customers. Because Armani's luxury products are so high priced, you won't get the average Joe buying something from there anytime soon. Whereas the likes of Next, you will get literally anybody walking into their local store and purchasing something from the shelves. This kind of segregation between stores separates specific rift between consumers. Not everyone can walk into an Armani store and buy something, but the people that do get noticed and get treated differently, however pretty much everyone can walk into Next and buy anything but no one's heads will turn because it isn't a luxury brand and pretty much everyone owns a Next product.

The people you normally see wearing or owning a luxury branded product like Armani are going to be the people who can obviously afford it but they are also going to be the people who are well-off, shall we say, and these people get treated differently and are respected as high value individuals because people recognize that they have money to spend and will do anything to get them into their store. However they can't be just any stores, they have to be luxury style brands, because if someone who normally shops in the likes or Armani is seen buying things from any normal high street brand, it would down grade their public image, and in the kind of world we live in today image is everything.

The reason why people who can afford to shop in Armani, shop in Armani is because it helps their public image as being someone of some importance to other people. People like this (usually celebrities) are always trying to be in the public eye. Armani as we know is a well established luxury brand that offers products that only a select group of people can afford and it's being in this select group of people that makes everyone want to be able to afford Armani products because this group of people are treated differently than any other average Joe.

This segregation of people is always going to be there and it will rarely change but in terms of sales and customers, the two will always be fighting for their specific group of target audience.

www.menslimfitshirts.co.uk/armani-vs-next/

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