"Health and Wellness in Norway" is now available at Fast Market Research

Oct. 6, 2011 - PRLog -- The Norwegian health and wellness food and beverages market has recovered from the economic difficulties in the past two years. Better for you, food intolerance, fortified/functional and naturally healthy products recorded dynamic sales, while the performance of organic products managed to just record positive sales. There is a continued strong trend towards healthy living in Norway, which directly has a strong impact on the sales of health and wellness food and beverages. Norwegians are...

Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

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Full Report Details at
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Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HEALTH AND WELLNESS IN NORWAY
Euromonitor International
September 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Sales Recover
Stringent Food Regulations
Food Intolerance Finally Accepted
Local Players Dominate Sales
Dynamic Sales Expected in the Forecast Period
Key Trends and Developments
Health-conscious Population Ensures High Consumer Spending
Explosion in the Sales of Food Intolerance Products
Organic Sales Fail To Show Significant Growth Despite Industry Efforts
Prices and Natural Ingredients the Key To Strong Sales
Health and Wellness Industry Heavily Regulated
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Advertising
Retail Distribution
Sources
Summary 1 Research Sources
Alternativ Mat As in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 2 Alternativ Mat AS: Key Facts
Summary 3 Alternativ Mat AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Alternativ Mat AS: Competitive Position 2010
Mills Da in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 5 Mills DA: Key Facts
Summary 6 Mills DA: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Mills DA: Competitive Position 2010
Tine Ba in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 8 Tine BA: Key Facts
Summary 9 Tine BA: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Tine BA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 21 BFY Packaged Food Company Shares 2006-2010
Table 22 BFY Packaged Food Brand Shares 2007-2010
Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015

Full Table of Contents is available at:
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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.