John Lewis draws on rich heritage to launch new exciting private label, John Lewis & Co this September

Sept. 28, 2011 - PRLog -- Matt McCormack, Head of Buying Menswear says “We have seen a real demand for less commoditised men’s fashion and our customers are increasingly interested in the narrative behind the pieces their buying and an assurance about the product’s authenticity and provenance. Working with great suppliers and bringing quality garments to our customers at an affordable price is an essential part of our brand’s DNA.”

The John Lewis design team has delved into the John Lewis archives to retrieve classic items that have a resonance and are worthy and relevant for reinvention today. Outer wear is a major component and the collection offers a range of elegant functional jackets and top coats that compliment the proportions and styles of the contemporary wardrobe. Highlights include a Harris tweed blazer for town and city wear, a military inspired Abraham Moon, air force blue full length coat and a superb millerain waxed fisherman’s coat in an outsize cut. The range would not be complete without a pea coat in Melton wool, expertly reinvented for todays urban lifestyle. All items have that sense of detail and quality of finish that is a John Lewis guarantee.

The collection spans to knitwear and shirting. John Lewis & Co’s aim is to collaborate with traditional methods of making and manufacturing, and deliver new / old favourites to the wardrobe. Pieces include the essential winter crew neck and an oversized hand knit shawl collared sweater for blustery walks. Knits are sized for layering over the collections heavily laundered ‘love worn’ shirts and classic Breton jerseys.

The John Lewis & Co Collection has a distinctly authentic feel and an individual look that is beyond fashion. Ticketing and labelling have been devised to underline the heritage of each item with details of the garments sartorial provenance.

The collection launches in all stores and online on the 13th September 2011, coinciding with the opening of our Stratford store. For a preview of the collection please contact Lucy Hemelryk at Rain Communications.



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The John Lewis Partnership - The John Lewis Partnership operates 32 John Lewis shops across the UK (28 department stores and four John Lewis at home), johnlewis.com and 253 Waitrose supermarkets. The business has an annual turnover of nearly £7.4bn. It is the UK's largest example of worker co-ownership where all 76,500 staff are Partners in the business.
John Lewis - John Lewis, 'Britain's favourite retailer 2010'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK (www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
John Lewis is proud to be the official department store provider to the London 2012 Olympic and Paralympic Games.  
John Lewis and London 2012 - As part of this partnership with LOCOG (The London Organising Committee of the Olympic and Paralympic Games) John Lewis operates official London 2012 shops within its Oxford Street branch and from September 2011, the new Stratford shop. John Lewis is helping to furnish lounge and reception areas at key Games-time venues as well as offering Partners (staff) the opportunity to support LOCOG in the operation and build-up to the Games. Further to the sponsorship with LOCOG, John Lewis Partnership has developed 'Partners in Sport' an initiative to put something back into the community through sport which includes sponsoring several London 2012 hopefuls as well as funding sports coaches.
* Verdict consumer satisfaction index, January 2011
** The Drapers Awards for fashion retail, November 2010
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