New Data across Voices Heard Media’s vertical markets shows different audiences share to specific

Sept. 28, 2011 - PRLog -- KNOXVILLE, TN – Following up on the release of new research on share rates and content-to-share ratios, Voices Heard Media (VHM) announced additional data on where the data was shared, especially among social media and bookmarking sites.

VHM analyzed the results of user engagement events held on its EventBox social application for all vertical markets during the second quarter of 2011. This data indicates overall that events across all audiences were shared predominantly to Facebook, averaging 55 percent of all shares. The average Twitter rate, just 15 percent, was more prevalent in the entertainment events involving music and movies. Social bookmarking, including tools such as Delicious and Google Buzz, had a lower share rate of six percent.

   In terms of audience verticals, Entertainment sites saw high shares (59 percent) to Facebook almost exclusively. These also saw the highest shares to social bookmarking sites.

   Sites with a predominantly male audience saw sharing to Facebook and Twitter more closely divided. Twitter rates averaged 18.5 percent but went as high as 33 percent for automotive and machinery sites. Facebook shares averaged 52.5 percent but reached 66 percent in sports sites.

   Interestingly, a statistical 67.5 percent of “Local” events (events relative to a geographical area) were shared with Facebook while just 2 percent were shared on both Twitter and the social bookmarks.

   Lifestyle-focused sites saw shares to Facebook averaging 42 percent while shares to Twitter were 12.5 percent.

As announced last week, VHM found that the average share rate for all events was 0.15%, although results varied greatly by vertical audiences such as sports, entertainment and automotive.

“These results are critical in helping publishers and advertisers understand where their target audiences socialize and where to focus their time and resources,” explained VHM founder and CEO Will Overstreet. “Experience and data like this allow us to guide our clients toward social media strategies that truly generate user engagement and real revenue.”

Voices Heard Media is currently exploring a new facet of share rates and demonstrate how many shares by audience segment resulted in new unique visitors coming to a site. More details will be available soon.

For more information, please email  mbushell@voicesheardmedia.com.

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About Voices Heard Media
Founded in 2007 by former NFL player and broadcaster Will Overstreet, Voices Heard Media is the leader in multi-platform user engagement tools. Our Engagement Engine technology platform powers a suite of embeddable applications that spark engagement and build communities on your site -- and across mobile and social platforms. For more information, please visit www.VoicesHeardMedia.com.