TUAW uses Voices Heard Media’s EventBox to hear out their users

Sept. 28, 2011 - PRLog -- KNOXVILLE, TN - AOL’s “The Unofficial Apple Weblog” or TUAW is famous for its live coverage of the annual MacWorld Conference. In the past, TUAW would host a short survey with just three choices, or they would permit users to post comments. In 2010, TUAW used the EventBox to amplify their coverage, encouraging users to vote for the ‘best of’ software, hardware and apps.

This year, however, TUAW allowed users to submit their favorites via a Voices Heard Media EventBox.  The correlation engine organized and prioritized the comments, letting the most popular rise to the top. TUAW then announced the top favorites live at their MacWorld stream. More than 70 percent of page viewers interacted with the EventBox, and the system correlated 26% of all submissions (reducing the number of repeat submissions and associated moderation effort).

“Our correlation technology is such a unique aspect of our product,” comments Voices Heard Media’s CEO Will Overstreet. “It nearly cuts your workload in half. It tells you what your users want, don’t want, like, don’t like.”

In the process, TUAW learned that its visitors’ favorite social media platform is Twitter, which allowed it to re-direct their staff time to Twitter instead of Facebook. In fact, Voices Heard Media analytics showed that of the 229 shared items, 131 went to Twitter and 56 were posted on Facebook. TUAW also listened to its audience and focused later content on their passions; for example, more emphasis on apps instead of hardware.

For more information, please email  press@voicesheardmedia.com.

# # #

Founded in 2007 by former NFL player and broadcaster Will Overstreet, Voices Heard Media is the leader in multi-platform user engagement tools. Our Engagement Engine technology platform powers a suite of embeddable applications that spark engagement and build communities on your site -- and across mobile and social platforms. For more information, please visit www.VoicesHeardMedia.com.